For the last year or so there has been a heated debate about “the fold”. The fold is the idea that there is a place on a web page that is the bottom edge of what people will see when they look at the page in a browser, and that in order to see anything below that line, the visitor has to scroll down the page. This concept comes from newspapers — there is content on a newspaper page (especially the front page) that is below where the paper folds. In the newspaper world there has been interest for decades and maybe even centuries, at this point, about what to print right above the fold, right below the fold, and right on the fold. This concept bled over to websites in terms of what shows on the screen without scrolling.
What’s the big deal about the fold? — For many years a guiding principle of web and content design has been: If it’s important make sure it’s above the fold, because visitors may not scroll and see more. But lately marketing people, user experience professionals, and others have been questioning this principle. Certainly there is often a lot of material that is below the fold, and people seem to be clicking on it.
Want to see a visual example? — At iampaddy.com there is an interesting visual example. Here is a short video I made from the iampaddy blog that makes the point that maybe people really will scroll:
So do we worry about the fold or not? — I believe it still holds true that the most important content should be above the fold, and that if it is above the fold then it is most likely that people will see it. BUT, if it’s below the fold that doesn’t mean people WON’T see it. Ok, not a definitive answer I know, but the best we can do right now with the data we have (stay tuned… I plan to do some research of my own on this topic).
What do you think? How concerned should we be about whether information and links fall below the fold?
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