You are sitting in a meeting, and someone is presenting sales figures for last quarter. How long can this person hold your attention?
7-10 — If the topic is of interest to you, and the person is a good presenter, the maximum you can focus on the presentation is about 7-10 minutes. And if you are not interested in the topic and/or the presenter is particularly boring, then you’ll lose interest much faster. For most people performing most tasks, they can hold attention for 7 to 10 minutes, and then the attention will start to wane.
Break buys you another 7-10 — People can take a short break and then start over with another 7 to 10 minutes period, but 7 to 10 minutes is about how long they can pay attention to one task.
The end of a journey — For those of you who have been following my series, “100 Things You Should Know About People”, you probably realized that with this post I have reached the end of my 100 Things. Stay tuned for what comes next!