A Podcast On Website Content With Colleen Jones

Colleen Jones, author of Clout

Colleen Jones, author of "Clout"

Colleen Jones is the author of Clout: The Art and Science of Influential Web Content. I read Colleen’s book and then invited her to give a talk at a panel I was putting together at the HCI conference in 2011.

Anyone involved in website design and development talks about how important content is, but how much time and energy do we really invest on website content? When you are designing a website it’s easy to get caught up in layout and design standards, and formats. In this podcast with Colleen we talk about what it means to pay attention to content.

You can listen to the podcast by clicking on this link It’s 30 minutes in length.

Topics include:

  • How website content is becoming the main way customers interact with a company.
  • Why it is that content so often gets ignored.
  • Some practical steps you can take to get started on your path of giving content its due in your design process.

Besides writing books like Clout, Colleen is the Principal and Founder of the company Content Science, where she consults and teaches workshops on how to change the role of content in your internet marketing.

What do you think? Is your organization structured so that excellent content for website visitors can be a top priority? How critical do you think this is?

You can reach Colleen through her website, Content Science.

The book is:

Jones, Colleen. 2010. Clout: The Art and Science of Influential Web Content. New Riders.

 

 

Experiences vs. Possessions: You Are What You've Done, Not What You Own
"Bad Powerpoint Presentations Are A Serious Threat To The Global Economy"
Posted in web design, website content Tagged with: , ,
2 comments on “A Podcast On Website Content With Colleen Jones
  1. Reihaan says:

    Website content is one of the most important part of the website by which we can get clients if its written professionally, and the interesting stuff is there.
    This article is written nicely, short , to the point due to which i love reading it, and also posting a comment because its written nicely..

  2. Really this article was written very sweet and short and so clear about the importance of website content. “When you are designing a website it’s easy to get caught up in layout and design standards, and formats” its true and must follow this….thanks for your valuable post
    Web Design Chennai

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Subscribe to The Brain Lady Newsletter

Get news and research on behavioral science, brain science, and design. The FREE newsletter is created by Susan Weinschenk, "The Brain Lady".

Ask The Team W A Question

Please email info@theteamw.com if you have any questions or comments, we will be happy to help you out!

Learn More

FREE REPORTS:
Button that links to the Why Redesigns Fail Report Button that links to the Top 10 Skills Report Button that links to the Why Behavioral Science  Report ONLINE VIDEO COURSES:

Online video courses in User Experience, Persuasion, and Psychology

BOOKS:

Order Dr. Susan Weinschenk's books (founder of The Team W) on Amazon:

Categories

Follow on Feedly

Connect

  • RSS Feed
  • Twitter
  • YouTube
  • Facebook
  • Google+

Subscribe To Our YouTube Channel

Contact Us

The Team W
Weinschenk Institute, LLC
625 N. 4th Avenue
Edgar, WI 54426
USA
info@theteamw.com

Susan Weinschenk
Email Susan
@thebrainlady
847.909.5946

Guthrie Weinschenk
Email Guthrie