How To Get People To Do Stuff: #2 — Break Through A Confirmation Bias

A confirmation bias is a form of “cognitive illusion”. People tend to pay attention to what they already believe and filter out information that doesn’t fit with their opinions and beliefs. You can breakthrough these biases, however. Watch the video to find out how:

For more information check out:

Daniel Kahneman’s book Thinking Fast And Slow

and my new book (when it comes out in March 2013 — available for pre-order now at Amazon) How To Get People To Do Stuff

In order to get through a confirmation bias, start first with something you know the person or your audience already believes. That way they will let the information/communication in through their attention gate. Once you’ve made it past the confirmation filters you can then slip in a new idea.

What do you think? Have you tried this to break through a confirmation bias?

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Posted in attention, influence, persuasion, presentations, psychology
2 comments on “How To Get People To Do Stuff: #2 — Break Through A Confirmation Bias
  1. Dr. Khalil Laghari says:

    Thanks for introduction on confirmation bias and with your explanation, now it turns easy for me to understand why some novel fascinated products fail to appeal (certain group of) people. Confirmation bias seems to play its role in shaping acceptance of product. Thanks and look forward to more online videos.

  2. Great web site. Lots of useful info here. I’m sending it to some friends ans also sharing in delicious. And obviously, thanks to your effort!

1 Pings/Trackbacks for "How To Get People To Do Stuff: #2 — Break Through A Confirmation Bias"
  1. [...] a previous video on confirmation bias I talk about Daniel Kahneman’s idea of System 1 (quick, intuitive) thinking vs. System 2 [...]

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I'm a Ph.D. psychologist and I write and videoblog about how to apply psychology and brain science research to understand how people think, work, and behave. For more information about me and about the Weinschenk Institute, check out the the Team W website.

Susan Weinschenk, Ph.D.
The "Brain Lady"

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