Blog Archives

How To Get People To Do Stuff Book Tour

To celebrate my new book, I’m going on a book tour! I will be touring the US and Europe and speaking on the new book How to Get People to Do Stuff. If you’d like me to come speak/lead a

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Posted in book, How to get people to do stuff

Top 10 Best Usability, and UX Books You Should Read

Part of the work I do is to consult, mentor and teach how to design technology products so that they better fit how people work, think, and play. The teams I work with often ask me for my ideas on

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Posted in book, design, usability, user experience

The Top 10 Psychology Books You Should Read

A couple of years ago I wrote a blog post about my favorite psychology and usability books. Since then there have been more great psychology books to hit the bookstores, so I thought it was time to update the list.I’ve

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Posted in book, psychology

Top 10 Things Every Presenter Needs To Know About People: #1 – People learn best in 20 minute chunks

I’m wrapping up my new book, 100 Things Every Presenter Needs To Know About People (It’s available for pre-order and will ship on May 17th), so I thought I’d take some ideas from the book for some blog posts. I’ve picked

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Posted in book, presentations

"Bad Powerpoint Presentations Are A Serious Threat To The Global Economy"

In his TED talk, John Bohannon says that “bad powerpoint presentations are a serious threat to the global economy”. He estimates that: Each day $250,000,000  (USD) is spent on presentations, assuming each presentation is ½ hour long, with an average

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Posted in book, presentations

Gamestorming — An Interview With Author Dave Gray

I actually can’t remember how I came upon the book Gamestorming. I probably read a review of it on one of the blogs I regularly read. I ordered the book and started reading it right before I was going to

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Posted in book, Dave Gray, design, teams

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Welcome to The Brain Lady Blog

I'm a Ph.D. psychologist and I write and videoblog about how to apply psychology and brain science research to understand how people think, work, and behave. For more information about me and about the Weinschenk Institute, check out the Weinschenk Institute website.

Susan Weinschenk, Ph.D.
The "Brain Lady"

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