Category: personas
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7 Persona Mistakes
Many UX, Design, and Marketing professionals create and/or use personas. Personas have become so common that some would say that they are over-used. Should we let go of personas? Should we stop using them? One of the reasons that personas may be looked down on these days in some design circles is because people are…
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Mistakes People Make With Personas, And Why You Should Care
Creating personas before you design a product seems quaint and old-fashioned these days. In this Human Tech podcast episode we get UX-nerdy and talk about why we still think personas can be useful, how they help you design, and the mistakes that people make when they create personas. You can subscribe to the HumanTech podcast through…
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How To Get People To Do Stuff: #1 — Use Nouns Instead Of Verbs
This blog post is the first of a new series called “How To Get People To Do Stuff”. It features nuggets from the book I am writing by the same name due out in March of 2013. I’m also starting a new format of doing video blogs. So first is the video, and then below…
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4 Ways Personas & Scenarios Result In Great Design
I find myself these days working on two streams: on the one hand I’m working on my next new project (which is another book called “How To Get People To Do Stuff”) and on the other hand I’m recording a series of online training videos that cover the basics of doing usable design. Sometimes I…
