Blog Archives

Video Games Increase Perceptual Learning

When my son was about 6 years old, we were shopping one day in a large department store when we walked by a section of demo video games. A group of 10-to 13-year-olds were intensely playing the games and my

Posted in gaming, perception, psychology Tagged with: , ,

Shopping, Dopamine, & Anticipation

Let’s say that you’re the CEO of a large retail clothing brand. You have stores throughout the world, and you have a website. People buy shirts, pants, skirts, belts, and so on at your stores and at your site. If

Posted in anticipation, psychology Tagged with: , , ,

100 MORE Things

Some of you who read my blog may know about my book 100 Things Every Designer Needs To Know About People. The book came from a series of blog posts by a similar name that I started several years ago.

Posted in book, psychology Tagged with: , ,

Beauty Is In The Eye Of The Beholder’s Age, Gender, And Geography

Which of these search engine home pages do you find most visually appealing?:  is the search engine for South Korea. Google is the search engine for lots of other places. Whether you found the

Posted in Generational Differences, psychology, visual design Tagged with: , , ,

The Best Way To Process Big Data Is Unconsciously

Jason is 20 years old and he’s deaf. He puts on a special vest that’s wired so that when it receives data, it sends pulses to his back. The vest is connected to a tablet. When I say the word

Posted in brain, decision-making, psychology, unconscious Tagged with: ,

People Read Only 60% Of An Online Article

Tony Haile (CEO of Chartbeat — a company that analyzes real-time web analytics) analyzed 2 billion online interactions, most of them from online articles and news sites, and found that 55 percent of the time people spend less than 15 seconds

Posted in design, psychology, reading Tagged with: ,

5 Reasons We Make Poor Decisions

I just read a great report from Eric Olive on how and why we make decisions, especially bad ones. Here’s a summary of the report and the trouble we can get ourselves into: People don’t like uncertainty. It makes us uncomfortable.

Posted in decision-making, psychology Tagged with: ,

The Neuro-Aesthetics of Hillary’s Campaign Logo

Yesterday Hillary Clinton announced her candidacy for President of the US, and before 24 hours went by I had a media request to talk about why people were reacting so strongly (in a negative way) to her logo. I’m in the

Posted in beauty, brain, psychology, vision, visual design, voting Tagged with: , , ,

Digital Expectations Report From Razorfish

If you haven’t checked out the new report by Razorfish: DIGITAL DOPAMINE: 2015 GLOBAL DIGITAL MARKETING REPORT, you may want to check it out sooner rather than later. And I’m not just saying that because I’m in it! (The report contains

Posted in Generational Differences, psychology, research Tagged with: , , , ,

Creative Market’s 10 Must-Read UX Books

I was thrilled to see that 100 Things Every Designer Needs To Know About People made Creative Market’s  “10 Must-Read UX Books”.   Check out the book on Amazon if you aren’t familiar with it. Here’s the link to Amazon: 100

Posted in book, psychology, user experience Tagged with: , ,

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