Blog Archives

The Neuro-Aesthetics of Hillary’s Campaign Logo

Yesterday Hillary Clinton announced her candidacy for President of the US, and before 24 hours went by I had a media request to talk about why people were reacting so strongly (in a negative way) to her logo. I’m in the

Posted in beauty, brain, psychology, vision, visual design, voting Tagged with: , , ,

Digital Expectations Report From Razorfish

If you haven’t checked out the new report by Razorfish: DIGITAL DOPAMINE: 2015 GLOBAL DIGITAL MARKETING REPORT, you may want to check it out sooner rather than later. And I’m not just saying that because I’m in it! (The report contains

Posted in Generational Differences, psychology, research Tagged with: , , , ,

Creative Market’s 10 Must-Read UX Books

I was thrilled to see that 100 Things Every Designer Needs To Know About People made Creative Market’s  “10 Must-Read UX Books”.   Check out the book on Amazon if you aren’t familiar with it. Here’s the link to Amazon: 100

Posted in book, psychology, user experience Tagged with: , ,

What Would Make An Animated Character Appear “Creepy”?

Have you ever stopped to think about animated characters? With the capabilities of graphics these days it’s possible for an animated character to look just like a real person. And then there are still cartoon characters created that look nothing

Posted in emotions, psychology, research, video Tagged with: , ,

Will 2015 Be The Year Of the Demise Of The Keyboard?

Maybe I’m giving away my age when I say that I’ve been waiting to talk to computers since I was a kid watching Star Trek. Although voice interfaces have been around for a while, until recently they really didn’t work

Posted in psychology, user experience, video Tagged with: ,

Your Brain On Stories

One day, many years ago, when I was early in my career, I found myself in front of a classroom full of people who didn’t want to be there. Their boss had told them they had to attend the class

Posted in attention, brain, oxytocin, psychology, stories, Trust Tagged with: , ,

365 Ways To Persuade And Motivate: #15-24

For this post I’ve put 10 ways to persuade and motivate altogether in one post! 15. Talk first – Research shows that people like to follow a leader and that the person who talks first when a group gets together

Posted in competition, groups, influence, motivation, persuasion, psychology, research, social science, social validation Tagged with: ,

365 Ways To Persuade And Motivate: #13–Talk to the unconscious

“We want them to type in their email and click on the “Join” button”, was the response from my client as I asked him what was the one action he wanted people to take on his landing page. Good. That

Posted in decision-making, motivation, persuasion, psychology, unconscious Tagged with: , ,

365 Ways To Persuade And Motivate: #10 Pitch When People Feel Regret

Of all the situations and feelings that motivate people to take action, regret is one of the most powerful. People don’t like to feel regret and will do a lot to avoid it. That’s not surprising, but you might be surprised to find

Posted in emotions, influence, motivation, psychology Tagged with:

365 Ways To Persuade And Motivate: #9 Give Feedback Without Praise

During this series on 365 Ways To Persuade and Motivate I’ve had a few posts about rewards and also some about the desire for mastery. One way to reward people is to give them praise (“Wow, you did a great

Posted in motivation, psychology, research Tagged with: , , , ,

Subscribe to The Brain Lady Newsletter

Get news and research on behavioral science, brain science, and design. The FREE newsletter is created by Susan Weinschenk, "The Brain Lady".

Ask The Team W A Question

Please email info@theteamw.com if you have any questions or comments, we will be happy to help you out!

Learn More

FREE REPORTS:
Button that links to the Why Redesigns Fail Report Button that links to the Top 10 Skills Report Button that links to the Why Behavioral Science  Report ONLINE VIDEO COURSES:

Online video courses in User Experience, Persuasion, and Psychology

BOOKS:

Order Dr. Susan Weinschenk's books (founder of The Team W) on Amazon:

Categories

Follow on Feedly

Connect

  • RSS Feed
  • Twitter
  • YouTube
  • Facebook
  • Google+

Contact Us

The Team W
Weinschenk Institute, LLC
625 N. 4th Avenue
Edgar, WI 54426
USA
info@theteamw.com

Susan Weinschenk
Email Susan
@thebrainlady
847.909.5946

Guthrie Weinschenk
Email Guthrie