How well do you know your EEG from your GSR?

Logo for HumanTech podcastOur guest, Spencer Gerrol from Spark Neuro gets in the weeds with us in this episode and explains all things neuro-measurement.  How well does EEG measure interest and engagement? Can you tell what people are feeling? Which emotion? What does GSR (galvanic skin response) add? Anything? And facial recognition? Are these measurements better than using fMRI? Spencer has a unique ability to really go deep and yet make the information easy to understand. If you want to learn about the latest in neuro-measurements listen to this episode.


You can find out more about Spark Neuro and contact Spencer directly from the Spark Neuro website.

HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

What We Learned At The Habit Summit

Logo for HumanTech podcastWe just got back from attending and speaking at the Habit Summit conference in San Francisco. We share some of the things we learned from the speakers at the Summit, such as: a new app that purports to fix your tech/life balance, that instead of “Hooked” everyone now wants to get “Unhooked”, and that the “little black dress” came from Coco Chanel (ok, apparently everyone knew that last one already except for me).


HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

Photography and Design: James Chudley Is Our Guest On HumanTech Podcast

Logo for HumanTech podcastHow much do you think about photography in the design of websites and digital marketing? James Chudley joins us on this podcast episode to talk about photography,  design, and lots more. And here are some links for things we talk about:

James has a great ebook :Usability of web photos book – http://amzn.to/2nIyOt5

And he has a post about How to run a user centred photoshoot article – https://medium.com/vantage/how-to-run-a-user-centred-photoshoot-97918b17a4e4

We also mention the cxpartners blog – https://www.cxpartners.co.uk/our-thinking/


HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

Memory

Logo for HumanTech podcastDid you see the movie Inside Out? Remember the colored memory balls — stacks and stacks of them? Well, that’s not how memory works. In this podcast episode we talk about the way we store and retrieve memories.


HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

Rating Your Projects A- Vs A+

Logo for HumanTech podcastIn the last blog post Guthrie Weinschenk explained his idea about saving time and money by rating your projects before you start them. In this podcast Susan and Guthrie discuss how this works and why it works.


HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

Behavioral Science vs. Behavioral Economics

Logo for HumanTech podcastWhat is behavioral science? How is it different from behavioral economics? And why are both so cool? Plus, Guthrie geeks out about Daniel Kahneman’s research.


HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

Learn About Brain and Behavioral Science

Optical Illusion pictureWe’ve launched our new course curriculum in Brain and Behavioral Science!

If you’re interested in learning more about why people are the way they are, why people do what they do, and how to work more effectively with people and communicate more clearly, then check out our new series of courses:

You can take one course, or you can take all of them, pass the Certificate exam,  and earn the Brain and Behavioral Science Certificate.

Check out the new courses, and let us know if you have any questions (info@theteamw.com)

Use Promo Code: BBSNew and receive 30% off any of the Brain and Behavioral Science courses from now through Feb. 21, 2017.

Let us know what you think!

Ethics In Technology

Logo for HumanTech podcastWhat is the role of ethics in technology? Who’s responsible for an accident in a driverless car? Do we need to worry about the ethics of people having intimate relationships with robots? We discuss all of this and more with our guest, Blay Whitby on this episode of the Human Tech podcast.


HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

Get A Free User Experience Audit and Help Train UXers

people workingWould you like to get FREE advice on how to improve the user experience of your product, website, or app? And help train the next generation of UX designers?

I am an Adjunct Professor at the University of Wisconsin, Stevens Point Human Technology Interaction program. This semester I’m teaching a course on Human Information Processing. We’ll be covering:

  • Decision-making
  • Social communities
  • Motivation
  • Thinking and Memory
  • Vision and Perception

In the class we use real life case studies. A team of 3-4 students is assigned to a client. They perform a User Experience (UX) Audit and make suggestions for changes to improve the user experience.

If you have a project/product that you would like evaluated you can apply to be a team case study. If chosen you receive a free audit and you will be helping to train the next generation of UX designers.

What you should expect:

  • You will  spend about 2-3 hours a month for February, March, April, and early May working with your team. This will be via email, Skype and/or teleconference. You will be speaking with them about your website, software, or app, your target audience and goals and giving them feedback on the  Audit report that they prepare for you.
  • At the end of the semester you will have suggestions for how to re-design your product to improve the user experience, and you will have some example mock-ups. Please note that you should not expect an entire re-design of your product and you should not expect actual progamming/coding.

Here are the requirements:

  • You have an existing or prototyped website, software, or app, in English.
  • The team can access the product or prototype.
  • If it is a prototype it needs to remain stable during the duration of the semester.
  • You have time to meet with the team remotely, answer their questions and give feedback in a timely manner.

Here’s what you need to submit in an email to: susan@theteamw.com

  • Your Name:
  • Your Contact Info:
  • Brief Description of the product/website/app etc:
  • Brief Description of your user experience challenges:
  • Instructions for how we can access the product:
  • Who the product is for — /users/visitors/intended audience:
  • What the users/visitors/intended audience want to do with the product:
  • What YOU want them to do with the product:
  • Anything else you think we should know:

Let me know if you have questions, and thanks in advance for submitting your product for a possible evaluation.

Clickbait or Progressive Disclosure?

Logo for HumanTech podcastWhat is progressive disclosure? How is it different from clickbait? In this podcast episode Guthrie gets confused at first, but we straighten him out.


 

HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.