Blog Archives

365 Ways To Persuade And Motivate: #15-24

For this post I’ve put 10 ways to persuade and motivate altogether in one post! 15. Talk first – Research shows that people like to follow a leader and that the person who talks first when a group gets together

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Posted in competition, groups, influence, motivation, persuasion, psychology, research, social science, social validation

365 Ways To Persuade And Motivate: #13–Talk to the unconscious

“We want them to type in their email and click on the “Join” button”, was the response from my client as I asked him what was the one action he wanted people to take on his landing page. Good. That

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Posted in decision-making, motivation, persuasion, psychology, unconscious

365 Ways To Persuade And Motivate: #10 Pitch When People Feel Regret

Of all the situations and feelings that motivate people to take action, regret is one of the most powerful. People don’t like to feel regret and will do a lot to avoid it. That’s not surprising, but you might be surprised to find

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Posted in emotions, influence, motivation, psychology

365 Ways To Persuade And Motivate: #9 Give Feedback Without Praise

During this series on 365 Ways To Persuade and Motivate I’ve had a few posts about rewards and also some about the desire for mastery. One way to reward people is to give them praise (“Wow, you did a great

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Posted in motivation, psychology, research

365 Ways to Persuade And Motivate: #8 Use The Right Reward

Since starting to write the last few blog posts on rewards I’ve had some questions on what is a reward. So I thought I’d take this blog to write about what makes a reward a reward and how to pick

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Posted in motivation, operant conditioning, persuasion, psychology

365 Ways To Persuade And Motivate: #7 Give Rewards Unpredictably To Sustain A Behavior

In the last blog post I wrote about using a continuous reinforcement schedule when you want to establish a new behavior. And I hinted that you should change that schedule after the behavior is established. One of the reward “schedules”

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Posted in motivation, persuasion, psychology

365 Ways To Persuade And Motivate: #6 Reward Every Time To Establish A New Behavior

Rewards are one of the most common ways that people think of to get other people to do stuff. In the talks that I give on the topic I tell people that rewards are actually one of the least effective

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Posted in motivation, persuasion, psychology

365 Ways to Persuade And Motivate: #5 Point Out How People Are Connected

When people feel connected to each other then they are more motivated to work together. Even pointing out how people are connected in small ways affects behavior. Gregory Walton is a professor at Stanford who has studied the effects of

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Posted in motivation, psychology, research

365 Ways To Persuade And Motivate: #3 Small Steps

One of the best ways to motivate people is to stimulate a desire for mastery. People are naturally curious and this curiosity helps people master their environment. People want to learn, improve, and master skills and knowledge. One of the

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Posted in motivation, persuasion, psychology

365 Ways To Persuade & Motivate: #2 Use The Word “Because”

In the first blog post of this new “365″ series I cited new research on eye contact. But sometimes I think it’s important to go back to “foundational” (i.e. old!) research. So #2 in the series comes from research conducted

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Posted in decision-making, How to get people to do stuff, influence, motivation, persuasion, psychology, research, social science

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Welcome to The Brain Lady Blog

I'm a Ph.D. psychologist and I write and videoblog about how to apply psychology and brain science research to understand how people think, work, and behave. For more information about me and about the Weinschenk Institute, check out the the Team W website.

Susan Weinschenk, Ph.D.
The "Brain Lady"

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