Blog Archives

Reserve Your Speaking/Interview Slot Now

We’re putting together our speaking and interview calendar for the rest of 2016 and early 2017. In addition to yours truly (the brain lady), we’ve got another  person for you to consider to speak at your event or interview for your

Posted in psychology Tagged with: ,

The Next 100 Things You Need To Know About People: #112 — More nouns = more clicks

If you’ve ever had to name a button on a website, app, or landing page, then you’ve probably had the moment where you’re going back and forth between options.  Do I name the button “Sign up” or “Register”?  Do I use “Donate Now” or

Posted in design, psychology, research Tagged with:

The Next 100 Things You Need To Know About People: #111 — When People Feel Connected, They Work Harder

Gregory Walton is a professor at Stanford who has studied the important effects of belonging on behavior. In one of his experiments, Walton (2012) found that when college students believed they shared a birthday with another student, they were more

Posted in psychology, research, teams Tagged with: ,

HumanTech — Check out the new podcast

Just a quick announcement to let you know we’ve started a new weekly podcast called HumanTech. I’m hosting this podcast with my (amazing) son, Guthrie. Here’s the description at iTunes: HumanTech — A podcast at the intersection of humans, brain science,

Posted in behavioral science, brain, psychology Tagged with: , ,

The Next 100 Things You Need To Know About People: #109 — People Prefer Symmetry

Take any object—a photo of a face or a drawing of a circle or a seashell—and draw a line down the middle either horizontally or vertically. If the two halves on either side of the line are identical, then the

Posted in beauty, design, psychology, vision Tagged with: ,

The Next 100 Things You Need To Know About People: #107 — Laughter Helps Us Learn

Let’s say you decide to let your 18-month-old daughter play some learning games on your tablet. You have a couple of apps you’ve downloaded and you’re trying to decide which one to give to her: The one that introduces number

Posted in emotions, laughter, learning, psychology Tagged with: ,

The Next 100 Things You Need To Know About People: #106 — People Prefer Objects With Curves

Do people prefer logos with curves rather than logos with interesting angles? Have you noticed that your favorite smartphones, tablets, and laptops tend to have rounded corners?People prefer objects with curves—a preference that’s evident even in brain scans. This field

Posted in beauty, design, emotions, psychology, visual design Tagged with: ,

The Next 100 Things You Need To Know About People: #105 — Video Games Increase Perceptual Learning

When my son was about 6 years old, we were shopping one day in a large department store when we walked by a section of demo video games. A group of 10-to 13-year-olds were intensely playing the games and my

Posted in gaming, perception, psychology Tagged with: , ,

The Next 100 Things You Need To Know About People: #104 — Shopping, Dopamine, & Anticipation

Let’s say that you’re the CEO of a large retail clothing brand. You have stores throughout the world, and you have a website. People buy shirts, pants, skirts, belts, and so on at your stores and at your site. If

Posted in anticipation, psychology Tagged with: , , ,

100 MORE Things

Some of you who read my blog may know about my book 100 Things Every Designer Needs To Know About People. The book came from a series of blog posts by a similar name that I started several years ago.

Posted in book, psychology Tagged with: , ,

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