Blog Archives

The Next 100 Things You Need To Know About People: #107 — Laughter Helps Us Learn

Let’s say you decide to let your 18-month-old daughter play some learning games on your tablet. You have a couple of apps you’ve downloaded and you’re trying to decide which one to give to her: The one that introduces number

Posted in emotions, laughter, learning, psychology Tagged with: ,

The Next 100 Things You Need To Know About People: #106 — People Prefer Objects With Curves

Do people prefer logos with curves rather than logos with interesting angles? Have you noticed that your favorite smartphones, tablets, and laptops tend to have rounded corners?People prefer objects with curves—a preference that’s evident even in brain scans. This field

Posted in beauty, design, emotions, psychology, visual design Tagged with: ,

The Next 100 Things You Need To Know About People: #105 — Video Games Increase Perceptual Learning

When my son was about 6 years old, we were shopping one day in a large department store when we walked by a section of demo video games. A group of 10-to 13-year-olds were intensely playing the games and my

Posted in gaming, perception, psychology Tagged with: , ,

The Next 100 Things You Need To Know About People: #104 — Shopping, Dopamine, & Anticipation

Let’s say that you’re the CEO of a large retail clothing brand. You have stores throughout the world, and you have a website. People buy shirts, pants, skirts, belts, and so on at your stores and at your site. If

Posted in anticipation, psychology Tagged with: , , ,

100 MORE Things

Some of you who read my blog may know about my book 100 Things Every Designer Needs To Know About People. The book came from a series of blog posts by a similar name that I started several years ago.

Posted in book, psychology Tagged with: , ,

The Next 100 Things You Need To Know About People: #103 — Beauty Is In The Eye Of The Beholder’s Age, Gender, And Geography

Which of these search engine home pages do you find most visually appealing?:           Naver.com is the search engine for South Korea. Google is the search engine for lots of other places. Whether you found the

Posted in Generational Differences, psychology, visual design Tagged with: , , ,

The Next 100 Things You Need To Know About People: #102 — The Best Way To Process Big Data Is Unconsciously

Jason is 20 years old and he’s deaf. He puts on a special vest that’s wired so that when it receives data, it sends pulses to his back. The vest is connected to a tablet. When I say the word

Posted in brain, decision-making, psychology, unconscious Tagged with: ,

The Next 100 Things You Need To Know About People: #101 — People Read Only 60% Of An Online Article

——————————————- [A note from the author, Susan Weinschenk: “On October 25, 2009 I wrote my first “100 Things” blog post: “100 Things You Should Know About People: #1 — You Have ‘Inattention Blindness.” I didn’t know at the time that

Posted in design, psychology, reading Tagged with: ,

5 Reasons We Make Poor Decisions

I just read a great report from Eric Olive on how and why we make decisions, especially bad ones. Here’s a summary of the report and the trouble we can get ourselves into: People don’t like uncertainty. It makes us uncomfortable.

Posted in decision-making, psychology Tagged with: ,

The Neuro-Aesthetics of Hillary’s Campaign Logo

Yesterday Hillary Clinton announced her candidacy for President of the US, and before 24 hours went by I had a media request to talk about why people were reacting so strongly (in a negative way) to her logo. I’m in the

Posted in beauty, brain, psychology, vision, visual design, voting Tagged with: , , ,

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