Blog Archives

Red Or Blue?: Research On Screen Color That May Surprise You

How does color affect our behavior when we are doing things online? Does it make a difference what the color background is? Does it depend on what we are reading or doing? Can you affect people’s decisions and behavior by

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Posted in color, design, perception, persuasion, psychology, research, vision, visual design

Top 10 Things Every Presenter Needs To Know About People: #3 – Multiple Sensory Channels Compete

Imagine that you are driving while listening to the radio and talking to a passenger sitting next to you. You are processing multiple sensory channels simultaneously. You are watching (the road), listening (to the radio and your friend), and thinking

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Posted in presentations, psychology, vision

100 Things You Should Know About People: #51 — You React To Colors Based On Your Culture

Many years ago I worked with a client who had created a color map of the different business regions for their business, showing the total revenue for the quarter for each region. Yellow was for the Eastern part of the

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Posted in color, culture, vision, visual design

100 Things You Should Know About People — #50: 9 Percent Of Men And .5% Of Women Are Colorblind

The term color blindness is actually misleading. Most people who are “color blind” are not blind to all colors, but really have a color deficiency that makes it hard for them to see differences between some colors. Different types of

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Posted in vision

100 Things You Should Know About People: #49 — The Brain Looks For Simple Patterns

What do you see when you look at the x’s below? xx    xx    xx    xx Chances are you will say you see four sets of 2 x’s each. You won’t see them as 8 separate x’s. You

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Posted in brain, research, vision

100 Things You Should Know About People: #48 — What You See Is Not What Your Brain Gets

Can you read this?: Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, the oredr of lteetrs in a wrod is nto vrey iprmoetnt. Waht mttaers is taht the frist and lsat ltteer be in the rghit pclae. The ohter letetrs can be

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Posted in brain, reading, vision

100 Things You Should Know About People: #28 — Things that are close together seem to belong together

Do you want a quick and easy way to make any web page easier to use and more intuitive? If you want people to realize that two things “belong” together, then put them near each other (close proximity), and put

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Posted in usability, vision, visual design

100 Things You Should Know About People: #22 — Peripheral Vison — Keeping You Alive or Channel Surfing?

You have probably heard the term “peripheral vision”, but did you know that you use your peripheral vision to get the gist of the scene around you? Two kinds of vision — Basically, you have two types of vision: Central

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Posted in psychology, vision

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Welcome to The Brain Lady Blog

I'm a Ph.D. psychologist and I write and videoblog about how to apply psychology and brain science research to understand how people think, work, and behave. For more information about me and about the Weinschenk Institute, check out the the Team W website.

Susan Weinschenk, Ph.D.
The "Brain Lady"

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