The Team W Blog – Behavioral Science, Brain Science, And Design, By Susan Weinschenk, Ph.D.

August 11, 2017August 11, 2017

Mistakes People Make With Personas, And Why You Should Care

Creating personas before you design a product seems quaint and old-fashioned these days. In this Human Tech podcast episode we get UX-nerdy and talk about why we still think personas can be useful, how they help you design, and the mistakes that people make when they create personas.

Human Tech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

August 7, 2017August 11, 2017

A Conversation With Damien Borba from Adobe XD

I think that AI and robots will be writing all the code and doing all the design of digital products before too long. But until then, we need good design tools. My favorite is Adobe XD. Have you tried it?

We met Demian Borba, Stategic Development Manager for the product when we were out in San Francisco earlier this year, and in this podcast episode we talk with Demian about Adobe XD, about design tools, and about his background.

Here are some links we mention in the podcast:

xd.adobe.com for information on the product in general

https://adobexd.uservoice.com/ if you want to leave a message or ask a question for the Adobe team

https://www.facebook.com/AdobeExperienceDesign for the Adobe XD facebook page and the place to go to watch Demian’s livestream events that happen every Wednesday at 10 Pacific time.

HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

July 17, 2017

The ROI of User Experience

How do you know if the work you are doing to improve the user experience of your product is worth the time and the effort? One of our most popular webinar topics is how to calculate the return on investment (ROI) of User Experience. So we decided to talk about it on this latest episode of the Human Tech podcast

HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

July 6, 2017

The Visual Cortex And Design

Did you know that here is a part of the visual cortex that is sensitive just to a tilted line? Or that some people see millions more colors than the rest of us do? On this episode of Human Tech we talk about the strange and interesting science of vision and how it affects visual design.

HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

June 17, 2017

Updated User Testing Course

At The Team W we’ve updated our User Testing online video course. This latest version of the course has been filmed in our new studio. We’ve expanded and updated the content. The video clip below will give you an idea of what’s in the course.

You can get details on the course, preview some lessons, and/or register for the course at the User Testing online video course page. The User Testing course is also included in our User Experience Certificate curriculum.

To see the catalog of all of our online video courses, go to the main course catalog page.

June 14, 2017

The Future Of Retail

Many retail store chains are closing stores. Some say retail stores are a dying breed, and that shopping malls are also in trouble. What is the future of retail? Will technology save the day or is technology part of the reason retail is in trouble?

HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

June 2, 2017

How well do you know your EEG from your GSR?

Our guest, Spencer Gerrol from Spark Neuro gets in the weeds with us in this episode and explains all things neuro-measurement. How well does EEG measure interest and engagement? Can you tell what people are feeling? Which emotion? What does GSR (galvanic skin response) add? Anything? And facial recognition? Are these measurements better than using fMRI? Spencer has a unique ability to really go deep and yet make the information easy to understand. If you want to learn about the latest in neuro-measurements listen to this episode.

You can find out more about Spark Neuro and contact Spencer directly from the Spark Neuro website.

HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

May 17, 2017

Deciding What’s Ethical

Sometimes I think we get so busy with designing ads, marketing campaigns, or the interfaces for digital products that we forget to stop and think about whether our products and campaigns are ethical. And if you do stop to think about ethics you might not even know where you stand on the question, “Is what I am doing ethical”? What does ethical mean in our digital and advertising soaked world? In this podcast episode we take a shot at discussing how to go about discussing (!) ethics in design.

HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

May 10, 2017May 10, 2017

Different Processes For Designing Stuff

You’d think there would be agreement on the best process to follow if you are going to design a digital product. But there’s not. In this podcast episode we go “into the weeds” a bit and talk about four popular methods for doing design, and their pros and cons: Lean UX, Design Thinking, Agile, and User-Centered Design (UCD). If you are an experienced designer I bet you have some opinions on which process is the best, and perhaps some strong disagreements on what we say about each.

HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

May 3, 2017

What’s Wrong With Gamification?

A couple of years ago “gamification” was a hot topic. Product managers of software, apps, and internal company intranets and training programs attempted to take the factors that make games engaging and apply those to non-game digital products. The results have largely been less than successful. In this podcast episode we talk about what makes a game a game, and why gamification fails.

HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.