Behavioral Science vs. Behavioral Economics

Logo for HumanTech podcastWhat is behavioral science? How is it different from behavioral economics? And why are both so cool? Plus, Guthrie geeks out about Daniel Kahneman’s research.


HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

Automation And The Future Of Jobs

Logo for HumanTech podcastAre you an information worker?  Or maybe you are a professional, like a lawyer or a doctor? Do you think your job is safe from automation? You may not be as safe as you think. In this podcast episode we talk about automation and the future of jobs.


HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

Learn About Brain and Behavioral Science

Optical Illusion pictureWe’ve launched our new course curriculum in Brain and Behavioral Science!

If you’re interested in learning more about why people are the way they are, why people do what they do, and how to work more effectively with people and communicate more clearly, then check out our new series of courses:

You can take one course, or you can take all of them, pass the Certificate exam,  and earn the Brain and Behavioral Science Certificate.

Check out the new courses, and let us know if you have any questions (info@theteamw.com)

Use Promo Code: BBSNew and receive 30% off any of the Brain and Behavioral Science courses from now through Feb. 21, 2017.

Let us know what you think!

Ethics In Technology

Logo for HumanTech podcastWhat is the role of ethics in technology? Who’s responsible for an accident in a driverless car? Do we need to worry about the ethics of people having intimate relationships with robots? We discuss all of this and more with our guest, Blay Whitby on this episode of the Human Tech podcast.


HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

Get A Free User Experience Audit and Help Train UXers

people workingWould you like to get FREE advice on how to improve the user experience of your product, website, or app? And help train the next generation of UX designers?

I am an Adjunct Professor at the University of Wisconsin, Stevens Point Human Technology Interaction program. This semester I’m teaching a course on Human Information Processing. We’ll be covering:

  • Decision-making
  • Social communities
  • Motivation
  • Thinking and Memory
  • Vision and Perception

In the class we use real life case studies. A team of 3-4 students is assigned to a client. They perform a User Experience (UX) Audit and make suggestions for changes to improve the user experience.

If you have a project/product that you would like evaluated you can apply to be a team case study. If chosen you receive a free audit and you will be helping to train the next generation of UX designers.

What you should expect:

  • You will  spend about 2-3 hours a month for February, March, April, and early May working with your team. This will be via email, Skype and/or teleconference. You will be speaking with them about your website, software, or app, your target audience and goals and giving them feedback on the  Audit report that they prepare for you.
  • At the end of the semester you will have suggestions for how to re-design your product to improve the user experience, and you will have some example mock-ups. Please note that you should not expect an entire re-design of your product and you should not expect actual progamming/coding.

Here are the requirements:

  • You have an existing or prototyped website, software, or app, in English.
  • The team can access the product or prototype.
  • If it is a prototype it needs to remain stable during the duration of the semester.
  • You have time to meet with the team remotely, answer their questions and give feedback in a timely manner.

Here’s what you need to submit in an email to: susan@theteamw.com

  • Your Name:
  • Your Contact Info:
  • Brief Description of the product/website/app etc:
  • Brief Description of your user experience challenges:
  • Instructions for how we can access the product:
  • Who the product is for — /users/visitors/intended audience:
  • What the users/visitors/intended audience want to do with the product:
  • What YOU want them to do with the product:
  • Anything else you think we should know:

Let me know if you have questions, and thanks in advance for submitting your product for a possible evaluation.

Clickbait or Progressive Disclosure?

Logo for HumanTech podcastWhat is progressive disclosure? How is it different from clickbait? In this podcast episode Guthrie gets confused at first, but we straighten him out.


 

HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

Humans And Smartphones

Logo for HumanTech podcastWe can’t live without our smartphones. In this podcast episode we talk about people and their phones, why smartphones can hurt our relationships and what the future holds.

 

HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

What It Means To Be A Better Listener

Logo for HumanTech podcastMost people think they are good listeners, but the reality is that we retain only a small portion of what we hear. We explore listening in this podcast episode

 

HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

The Science of Why New Year’s Resolutions Don’t Work (And What To Do About It)

Notebook and penHow many New Year’s resolutions have you made in your life? How many have you successfully accomplished? The estimate is that less than 10% of New Year’s resolutions are actually achieved (University of Scranton Psychology Professor John C. Norcross, Ph.D.). There’s a lot of homespun folksy advice out there this time of year about how to make sure you reach your New Year’s goals, but I thought I’d share the actual science of how to change behavior.

There’s two main lines of brain and behavior science that influence New Year’s resolutions: The science of habits and the science of self-stories.

Let’s start with the science of habits.

A lot of New Year’s resolutions have to do with making new habits or changing existing ones. If your resolutions are around things like eating healthier, exercising more, drinking less, quitting smoking, texting less, spending more time “unplugged” or any number of other “automatic” behaviors then we are talking about changing existing habits or making new habits. Habits are automatic, “conditioned” responses. You get up in the morning and stop at Starbucks for a pastry and a latte. You go home at the end of work and plop down in front of the TV.  Here’s what you need to know about the science of changing existing habits or making new ones:

  • Contrary to popular opinion, it’s not hard to change habits IF you do so based on science.
  • To change a new habit you essentially have to create a new one, so whether you are changing an existing habit or creating a new one, the “scientific” method for doing so is the same.
  • You have already created literally HUNDREDS of habits that you have now, and you don’t even remember how they got started, so creating habits can’t be that hard or you wouldn’t have so many of them!

To create a new habit you have to follow these three steps (based on B.J. Fogg and Charles Duhigg)

  1. You MUST pick a small action. “Get more exercise” is not small. “Eat healthier” is not small. This is a big reason why New Year’s resolutions don’t work. If it’s a habit and you want a new one it MUST be something really small. For example, instead of “Get more exercise” choose “Walk 1/3 more than I usually do” or “Take the stairs each morning to get to my office, not the elevator”, or “Have a smoothie every morning with kale in it”. These are relatively small actions.
  2. You MUST attach the new action to a previous habit. Figure out a habit you already have that is well established, for example, if you already go for a brisk walk 3 times a week, then adding on 10 more minutes to the existing walk connects the new habit to an existing one. The existing habit “Go for walk” now becomes the “cue” for the new habit: “Walk 10 more minutes.” Your new “stimulus-response” is Go For Walk (Stimulus) followed by “Add 10 minutes.” Your existing habit of “walk through door at office” can now become the “cue” or stimulus for the new habit of “walk up a flight of stairs.” Your existing habit of “Walk into the kitchen in the morning” can now be the stimulus for the new habit of “Make a kale smoothie.”
  3. You MUST make the new action EASY to do for at least the first week. Because you are trying to establish a conditioned response, you need to practice the new habit from the existing stimulus from 3 to 7 times before it will “stick” on its own. To help you through this 3 to 7 times phase make it as EASY as possible. Write a note and stick it in your walking shoe that says “Total time today for walk is 30 minutes”. Write a note and put it where you put your keys that says: “Today use the stairs.” Put the kale in the blender and have all your smoothie ingredients ready to go in one spot in the refrigerator.

If you take these three steps and you practice them 3 to 7 days in a row your new habit will be established.

Now let’s tackle the science of self-stories.

The best (and some would say the only) way to get a large and long-term behavior change, is by changing your self-story.

Everyone has stories about themselves that drive their behavior. You have an idea of who you are and what’s important to you. Essentially you have a “story” operating about yourself at all times. These self-stories have a powerful influence on decisions and actions.

Whether you realize it or not, you make decisions based on staying true to your self-stories. Most of this decision-making based on self-stories happens unconsciously. You strive to be consistent. You want to make decisions that match your idea of who you are. When you make a decision or act in a way that fits your self-story, the decision or action will feel right. When you make a decision or act in a way that doesn’t fit your self-story you feel uncomfortable.

If you want to change your behavior and make the change stick, then you need to first change the underlying self-story that is operating. Do you want to be more optimistic? Then you’d better have an operating self-story that says you are an optimistic person. Want to join your local community band? Then you’ll need a self-story where you are outgoing and musical.

In his book, Redirect, Timothy Wilson describes a large body of impressive research of how stories can change behavior long-term. One technique he has researched is “story-editing”:

  1. Write out your existing story. Pay special attention to anything about the story that goes AGAINST the new resolution you want to adopt. So if your goal is to learn how to unplug and be less stressed, then write out a story that is realistic, that shows that it’s hard for you to de-stress, that  you tend to get overly involved in dramas at home or at work.
  2. Now re-write the story — create a new self-story. Tell the story of the new way of being. Tell the story of the person who appreciates life, and takes time to take care of him/her-self.

The technique of story-editing is so simple that it doesn’t seem possible that it can result in such deep and profound change. But the research shows that one re-written self-story can make all the difference.

I’ve tried both of these techniques — creating new habits using the 3-step method, and creating a new self-story. The research shows they work, and my own experience shows they work.

Give it a try. What have you got to lose? This year use science to create and stick to your New Year’s resolutions.

What do you think? What has worked for you in keeping your resolutions?

For more info:

Timothy Wilson’s book Redirect:

Charles Duhigg’s book, The Power of Habit:

My book, How To Get People To Do Stuff

B.J. Fogg’s website:  tinyhabits.com

The Fascination Of Live Video

Logo for HumanTech podcast

Now anyone anywhere can create and stream live video. Have you spent any time at the Facebook Live Video Map? It’s fascinating and addictive. We explore why that is in this podcast episode.

HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.