the team w
  • Services
  • Content
  • About
  • Blog
  • Courses

Get In Touch

We’d love to hear from you.


  • We do training, speaking, consulting, and embed UX Contractors directly in your organization.
  • Questions or Comments?
Email info@theteamw.com

Find Out More

Follow us on your favorite social media platform.


  • Youtube
  • LinkedIn
  • Instagram
  • Facebook

  • 100 More Things #170: DISTANCE FROM THE SCREEN IS CRITICAL

    100 More Things #170: DISTANCE FROM THE SCREEN IS CRITICAL

    Some designers have always designed for situations where people are at varying distances from the display, for example, signage in public places like train stations or airports, or displays on a factory floor or a hospital operating theater. But many designers are used to designing…

    May 20, 2025
  • 100 More Things #169: THUMBS CAN REACH ONLY SO FAR

    100 More Things #169: THUMBS CAN REACH ONLY SO FAR

    Smartphone screens have been getting larger over time. Our design and implementation tools let us design the screens without having to know or design for the exact size. If the software, site, or app is designed well, what appears on the screen at any given…

    May 13, 2025
  • 100 More Things #168: PEOPLE HAVE PHYSICAL LIMITATIONS OF MOVEMENT

    100 More Things #168: PEOPLE HAVE PHYSICAL LIMITATIONS OF MOVEMENT

    If you ask someone to turn a button or knob that’s 8 inches (20 cm) in diameter, that’s going to be difficult, or even impossible, to do with one hand. People have physical limitations of movement, and range of motion based on body size and…

    May 6, 2025
  • 100 More Things #167: PEOPLE NATURALLY GESTURE

    100 More Things #167: PEOPLE NATURALLY GESTURE

    Tell a friend about the last time you went to visit a family member, and you’ll notice that you’re moving your hands and arms while telling the story. Your body is gesturing without you even thinking about it. Gesturing To Manipulate A Device As designers,…

    April 29, 2025
  • 100 More Things #166: PEOPLE ENJOY HAPTIC (TACTILE) INTERFACES

    100 More Things #166: PEOPLE ENJOY HAPTIC (TACTILE) INTERFACES

    A lot of the interfaces that designers create are digital interfaces for screens and pages, or auditory interfaces. There is also a specialty area in human factors and interface design that is all about interfaces that people physically touch. This is called “haptics”. K.E. MacLean…

    April 22, 2025
  • 100 More Things #165: PEOPLE THINK AND FEEL WITH THEIR BODIES

    100 More Things #165: PEOPLE THINK AND FEEL WITH THEIR BODIES

    If you think about why people think, feel, and behave in certain ways, you probably think about what’s going on in their brains. You might not realize how much people’s bodies influence their behavior. The field of “embodied cognition” is gaining more ground in cognitive…

    April 15, 2025
  • 100 More Things #164: BEING A PERFECTIONIST CAN RUIN CREATIVE WORK

    100 More Things #164: BEING A PERFECTIONIST CAN RUIN CREATIVE WORK

    It’s my opinion (uncorroborated by any science that I know about) that people who are drawn to design tend to be perfectionists. Being a designer, and being creative, means that you have an idea in your head about how something should be, and you work…

    April 8, 2025
  • 100 More Things #163: THE RIGHT KIND OF COLLABORATION INCREASES CREATIVITY

    100 More Things #163: THE RIGHT KIND OF COLLABORATION INCREASES CREATIVITY

    I tend toward introversion. When I tell people that, they usually don’t believe me. I like being on stage: giving talks at conferences, performing in local community theater productions, singing as a jazz vocalist with a small ensemble. So when I tell people I’m an…

    April 1, 2025
  • 4 STEPS TO DESIGNING A GREAT USER EXPERIENCE

    4 STEPS TO DESIGNING A GREAT USER EXPERIENCE

    If you want to design a great user experience for your product you have to first create a great conceptual model design that either blends well with the users’ current mental models and/or helps them create a brand new mental model. Instead of jumping into…

    March 26, 2025
  • 100 More Things #162: PEOPLE ARE MORE CREATIVE WITHIN SOME CONSTRAINTS

    100 More Things #162: PEOPLE ARE MORE CREATIVE WITHIN SOME CONSTRAINTS

    Before you continue in this chapter, I’d like you to do a short exercise. Do not read ahead. Do Step 1 first before reading any further: Step 1: Get a pen or pencil and a piece of paper, and take up to 30 seconds to…

    March 25, 2025
Older Posts→
Get In Touch

The Team W, Inc.

info@theteamw.com

Thanks for visiting!