Here is a quick video review of one of my favorite psychology books ever written. First the video review and then below I have a text summary of the review.
Jonah Lehrer’s book How We Decide is a best seller. It’s a relatively short book, but it is packed full of all the latest science on how people make decisions, including the latest research on unconscious mental processing. Lehrer is both a science writer and a neuroscientist, which means that the book has lots of substance, but is also easy to read. He uses stories and examples to explain what might otherwise be complicated and difficult science.
If you are at all interested in how people (including yourself) make decisions then you have to read this book. If you are in the world of business to business or business to consumer then you have to read this book so you can understand how people are deciding or not deciding to buy your product or do business with you.
Don’t wait, just go buy and read this book!
Here is my Amazon Affiliate link to the book if you want more info:
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