A Podcast With Paul Boag — Author of Client Centric Web Design

Picture of Paul Boag
Paul Boag

Picture of Paul Boag

I was sitting in the audience in Newcastle, UK in April 2012, and Paul got up on the stage to talk. About 5 minutes into the talk I was sending him an email asking if he would be willing to do a podcast. That’s how good his talk was.

It may sound obvious that we need to take client needs and wants into account when we do website design, but that’s not all Paul covers in his book Client-Centric Web Design, and that’s not all we talked about during our podcast.

You can listen to the podcast by clicking on this link It’s 30 minutes in length. Here’s a sampling of what we talk about:

  • The relationship between client-centric vs. user-centered design
  • How you communicate with the client affects the success of your project — what to do and not do
  • How to manage client expectations
  • Why and how collaboration with the client affects your project
  • Why limiting the number of iterations is a bad idea
  • Why clients get nervous and how to avoid it
  • Why structured feedback is critical, and how to do it
  • Why you should never ask your client “What do you think?”

If you work on web design projects of any kind, I suggest you listen to this podcast!

Here’s more info on Paul’s book, and here is Paul’s website.





4 Ways Personas & Scenarios Result In Great Design
Short Animated Video: 5 Things Every Presenter Needs To Know About People

One Reply to “A Podcast With Paul Boag — Author of Client Centric Web Design”

  1. This podcast was very interesting, particularly the discussion about bias. At eWAY, we have 11,000+ payment gateway clients and 500+ development partners, and their opinions clash more often than you would think. The merchant’s familiarity with their customer base is often weighted against the developer’s experience with user-centric design, creating conflict.

    However, this conflict isn’t necessarily a bad thing. A room full of people in complete agreement with one another is unlikely to produce anything revolutionary – some of the best ideas are the result of compromise. Ultimately, we enjoy working with merchants, developers and banks to produce eCommerce sites which are better than any of those parties could achieve alone.

Leave a Reply to The eWAY Team Cancel reply

Your email address will not be published.