A confirmation bias is a form of “cognitive illusion”. People tend to pay attention to what they already believe and filter out information that doesn’t fit with their opinions and beliefs. You can breakthrough these biases, however. Watch the video to find out how:
For more information check out:
Daniel Kahneman’s book Thinking Fast And Slow
and my new book (when it comes out in March 2013 — available for pre-order now at Amazon) How To Get People To Do Stuff
In order to get through a confirmation bias, start first with something you know the person or your audience already believes. That way they will let the information/communication in through their attention gate. Once you’ve made it past the confirmation filters you can then slip in a new idea.
What do you think? Have you tried this to break through a confirmation bias?
Thanks for introduction on confirmation bias and with your explanation, now it turns easy for me to understand why some novel fascinated products fail to appeal (certain group of) people. Confirmation bias seems to play its role in shaping acceptance of product. Thanks and look forward to more online videos.
Great web site. Lots of useful info here. I’m sending it to some friends ans also sharing in delicious. And obviously, thanks to your effort!