365 Ways to Persuade And Motivate: #8 Use The Right Reward

Picture of a rat in a skinner boxSince starting to write the last few blog posts on rewards I’ve had some questions on what is a reward. So I thought I’d take this blog to write about what makes a reward a reward and how to pick the “right” one.

When B.F. Skinner researched rewards he didn’t call them rewards. He called them “reinforcers”. In his research an effective reinforcer is anything that, when you give it, results in an increase in the desired behavior. Which means that what is an effective reward depends on what a particular person feels is an effective reward. The list of possible rewards or reinforcers is infinite. What is it that a person might want? Here are some common reinforcers:

  • Money
  • Discounts
  • Food
  • Sex
  • Attention
  • Praise
  • Love
  • Fun

And on and on. In order to pick an effective reward, ideally you know your audience and you know what they want. If you haven’t done that research, then you will be using trial and error to figure out what an effective reward is for your audience. I suggest you do some research ahead of time so you know what to use as a reward for your particular audience and situation.

What do you think? How do you go about picking what is the best reward?

To learn more check out our 1 day seminar on The Science of Persuasion.

365 Ways To Persuade And Motivate: #9 Give Feedback Without Praise
365 Ways To Persuade And Motivate: #7 Give Rewards Unpredictably To Sustain A Behavior

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