Apply For A Free Engagement Audit And Re-Design

Starting in a few weeks I will  (again) be  teaching a semester course at the University of Wisconsin, Stevens Point, on “Designing for Engagement” in the Web and Digital Media Development department. In the class we use “real life” case studies as the students learn how to evaluate a product for usability and engagement, and then do a re-design.

The students are mainly juniors and seniors. They are quite talented, and they work really hard.

If you have a project/product that you would like evaluated or re-designed to be more usable and more engaging, you can apply for us to use your product as a case study. There is no fee. It’s all FREE.

Here is what we are looking for:

A product/project that is a website, app, or other digital product

It has to e an existing product or at least a prototype. We aren’t able to design from scratch.

The product has to be something that is relatively easy for the students and I to learn about. In other words, your app that programs pacemakers in the operating room is probably not going to work.

You or a member of your team, have to be available in the October/November/Early December time frame via email and conference call so that the students can communicate with you about the project. Typically there are a few emails at the start, perhaps one conference call, and then the end result is your re-design and a video explaining it.

If you are interested, here’s what you need to submit to me via email (send to

Your Name:

Your Contact Info:

Brief Description of the product/website/app etc:

Brief Description of your usability and engagement challenges:

Instructions of how we can access the product

Who the product is for/users/visitors/intended audience:

What the users/visitors/intended audience want to do with the product:

What YOU want them to do with the product:


Let me know if you have questions, and thanks in advance for submitting your product for a possible evaluation and design




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