How To Create A Habit Forming Product — Guest Nir Eyal

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For this HumanTech podcast episode, Nir Eyal joins us for a conversation about how can you develop products that people can’t stop using. Nir takes the research on classical conditioning, operant conditioning, and habits and rolls it all together and then applies the research to the design of software and apps.

Listen to the podcast and then for more information you may want to check out Nir’s book, Hooked.

HumanTech is a podcast that explores the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

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