What’s Wrong With Gamification?

Logo for HumanTech podcastA couple of years ago “gamification” was a hot topic. Product managers of software, apps, and internal company intranets and training programs attempted to takeĀ the factors that make games engaging and apply those to non-game digital products. The results have largely been less than successful. In this podcast episode we talk about what makes a game a game, and why gamification fails.


HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to theĀ HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

Different Processes For Designing Stuff
What We Learned At The Habit Summit

Leave a Reply

Your email address will not be published. Required fields are marked *