Would you like to get FREE advice on how to start and/or improve the social media impact of your organization or brand? And help train the next generation of social media/UX designers?
I am an Adjunct Professor at the University of Wisconsin, Stevens Point. Starting in September of 2018 I’m teaching a course on Social Media. From the course description:
“Topics will include: the behavioral science of social communication online, the user experience of social media, legal and ethical issues in social media, and strategies for effectively using social media for growing a business and/or community. Student teams will work on case studies with actual organizations and companies to plan social media strategies, as well as experience the “care and feeding” of social media communities. Diverse applications will include, healthcare, wellness, tech, and non-profits.”
In the class we will use real life case studies. A team of 3-4 students will be assigned to a client. They will perform a Social Media Audit and make suggestions for changes to improve the impact of the existing social media, if any, and suggest changes for adding new social media channels. The teams will also be responsible for the “care and feeding” of one or more social media channels for the case study organization thoughout the semester.
If you have a social media existing channel that you would like evaluated and/or if you would like to start a social media campaign for your organizaiton, then you can apply to be a team case study. If chosen you receive free advice and you will be helping to train the next generation of social media and UX designers.
What you should expect:
- You will spend about 2-3 hours a month for September, October, November and December working with your team. This will be via email, Skype and/or teleconference. You will be speaking with them about your company/organization, your social media goals and giving them feedback on the advice that they prepare for you.
- At the end of the semester you will have suggestions for how to start, increase, and/or improve your social media.
Here are the requirements:
- You have an existing or shortly to be deployed company or organization.
- You have existing social media accounts and/or are ready to establish new ones. These accounts must work in English.
- You or a member(s) of your team have time to meet with the team remotely, answer their questions and give feedback in a timely manner.
Here’s what you need to submit in an email to: firstname.lastname@example.org
- Your Name:
- Your Contact Info:
- Brief Description of the company/organization
- Brief Description of your current social media use
- Social media goals or changes if you know them
- Anything else you think we should know:
Let me know if you have questions, and thanks in advance for submitting your product for a possible evaluation. We will look through all applications submitted and get back to you in early September.
Susan Weinschenk, Ph.D.