I’m excited to announce that one of the Team W staff has just published a new book. If you’ve ever thought that Behavioral Economics was boring or incomprehensible, or not relevant to your life or work, then I suggest you check out this book. I think it will change your mind.
The author is our own Guthrie Weinschenk. It’s a big book, but it is laid out with care and has illustrations and graphics. The book summarizes some of the best and most recent research in the quickly growing field of behavioral economics.
Here’s what Guthrie says about the book:
“I read the original research studies and put only the best and most brilliant ideas together in a fun, easy to read, and inspiring book. There are cute little illustrations, visual aids, and all the research is cited. Use it as a reference guide of great research, to share wonderful ideas, or simply as an entertaining read. It is going to be so fun! I hope you’ll join me. You will find the information useful, fascinating, and maybe it will explain ourselves and fellow humans just a little bit more. I’ve worked hard to make this book an excellent value by keeping the price low, and filling it with almost 500 pages of love and useful information.”
So check it out. It’s available in paperback at Amazon.