Here are some facts about video and online gamers as of 2022 (from the ESA – The Entertainment Software Association):
- Two-thirds of Americans (over 215 million) play games regularly, and 75% of those are over the age of 18. The average age is 33 years old.
- A smartphone is the preferred device for 70% of the gamers. Video game consoles are popular, as are computers. Tablets are less popular for gaming. More than half of the gamers say they play on multiple devices.
- The most popular type of gaming is puzzles.
- For older gamers (over age 65) playing to exercise the brain is a common reason. Under 65 the most common reasons to play are to have fun, pass time, and relax.
- There is a fairly even gender split between men and women.
- 83% of gamers play with others, rather than playing alone.
Geographic Differences
According to the explodingtopics.com website, Asia has the most gamers, (probably because Asia has more people than other parts of the world). And Japan and the UK have the highest percentages of gaming (but not the largest numbers of gamers).
Takeaways
- Research who the audience is for your particular game and watch out for making decisions based on stereotypes.
- Gamers now are all types and ages. Making assumptions without data about your particular audience could cost you poor design decisions.