According to a survey by Millward Brown Digital if a task is quick (5 minutes), all generations prefer to do the task on a smartphone. But if the task is longer, then all generations prefer to do the task on a laptop or desktop.
But there’s a generational difference in the stated reason why they want to switch devices: people under 30 and people over 60 say it’s because they want a larger screen, while people of ages in between say it’s because they want faster speed and performance.
Takeaways
- When you’re designing a task that’s going to take more than 5 minutes to complete, assume that people might not be using a smartphone or may switch from a smartphone to a larger device.
- Whether you emphasize advantages of speed and performance vs a larger screen should depend on the age of your target audience.