Author: Guthrie Weinschenk
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Object and Views Podcast Series With Dean Barker
One of the most powerful design models you can use is object oriented UX. It’s great when you are designing complex interfaces. But with its roots from decades ago it’s almost become a lost mystery and lost art. In this podcast series from Human Tech we explore the history and technique of object oriented UX…
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Episode 23: The Best (And Only?) Way To Change Group Behavior With Ideas
There are lots of ways to change behavior (again read Dr. Susan Weinschenk’s book “How To Get People To Do Stuff”). But let’s talk specifically about a war of ideas. Information, such as a news report, can change your opinion on a topic, or at least in theory it’s supposed to. As long as humans…
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Episode 22: Affect, Cognition, and Awareness
Quick post to talk about affect. Affect is primarily a verb meaning make a difference. This is different from effect which essentially means result (the effect of the great pitching was a win). Affective primacy hypothesis asserts that positive and negative affective reactions can be evoked with minimal stimulus input and virtually no cognitive processing.…
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Episode 21: Monkey (Unconsciously) See, Monkey (Unconsciously) Do
Have you ever seen a chameleon? They instantly change color to adapt to whatever their background is. There’s a theory that humans can do this too. Of course, we can’t change our skin color to match our environment but the theory is that if you see someone behave in a certain way, you’ll follow that…
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Episode 20: What is Economics Useful For?
What is economics good for? I think there’s a lot of confusion as to what it can do and what its limitations are. The problem us economists face is that we must always have answers, and they must always be accurate. Anything short of that means that the entire science is bogus. But economics is…
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Episode 19: Subjective Probability (Part 2)
I want to take you back to maybe 6th grade math? Ratios! A ratio just so you remember is for example, the number of shots made by a player in a basketball game, say 9 for 14, or 9/14 (a nice efficient game). But ratios really mess people up; quick, what’s better 71/331 or 42/199?…
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Episode 18: Subjective Probability
I hope you’ve heard of System 1 and System 2 thinking. It’s an idea originally put together by Daniel Kahneman. System 1 is our normal state of brain activity. Watching TV, driving, looking at a picture of a sad face. It’s simple, effortless, and our favorite mode to be in. System 2 is heavy thinking,…
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Episode 16: How To Induce Compliance
Let’s assume I’m evil. What I want to do is INDUCE COMPLIANCE. I want people to do what I want. Well that might be hard to do. But what if I could get people to comply with a request? That may be simple and effective. Dr. Susan Weinschenk wrote a whole book on how to…
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Episode 15: How to Make Users Ignore Privacy Warnings
Let’s pretend I’m an evil version of Google that cares nothing about privacy (is this an allegory about the real Alphabet… you be the judge). Anti-Google. And my slogan is “Always Be Evil”. What I want to do is get customers to disclose all of their private information to me. I want to have access…
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Episode 14: The Big Reason People Are Only Open To Their Own “Group-Think” Ideas: Self-Regulatory Fit and Persuasion
I want to walk you through a rather complicated paper that I think is pretty important; it’s called “Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion”. It’s by Lee and Aaker from 2004. The focus of the paper was the importance of what they call “regulatory fit”. Now…
