Author: Susan Weinschenk
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100 Things You Should Know About People: #48 — What You See Is Not What Your Brain Gets
Can you read this?: Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, the oredr of lteetrs in a wrod is nto vrey iprmoetnt. Waht mttaers is taht the frist and lsat ltteer be in the rghit pclae. The ohter letetrs can be a ttoal mses and you can sitll raed wthuot mcuh probelm. Tihs is bcauseae yuor…
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100 Things You Should Know About People: #47 — People Value A Product More Highly If It Is Physically In Front Of Them
You go online to re-order a box of your favorite pens. Will you value the product more if the product page has a picture of the pens versus just a text description? Would you think the pens are worth more if you were in the office store and the pen was right in front of…
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Requesting your help: Take a short survey on training
I’d love to get your feedback on training. If you are willing to take a few minutes to answer 6 short questions it would help me a lot. There are 3 ways you can choose to respond: … Go to the survey I’ve set up via Survey Monkey … Add a comment to this blog…
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100 Things You Should Know About People: #46: The more uncertain you are, the more you dig in and defend your ideas
I’m one of these staunch Apple converts. For as long as there were PCs, I used to be a Windows/PC person. (Realize that I go all the way back to when PCs first came out. I used to sell a marvelous “portable” PC that ran on CPM operating system and had TWO (count ’em) TWO…
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100 Things You Should Know About People: #45 — You Choose (And Vote For) The First One On The List
It’s almost election time here in the USA, and there are many hotly contested elections at local, state, and national levels. Who will you vote for? According to the research, you are likely to vote for the first person that appears on the ballot! The order effect — In my book, Neuro Web Design: What…
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100 Things You Should Know About People: #44 — When Uncertain, People Look To Others to Decide What To Do
You are browsing a website to decide what to boots to buy. You see a pair that looks good and then you scroll down to see the ratings. Many people have rated the boots highly, but a few say the boots are cheaply made and uncomfortable. What will you do? Will you buy the boots or…
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New Book Due Out In April: 100 Things Every Designer Needs To Know About People: The Book and the Workshop
I’m happy to announce that I’m working on my next book with New Riders. It’s called 100 Things Every Designer Needs To Know About People (sound familiar?!). It will cover similar topics as my series of blog posts have been covering, but it will be in a lot more detail, with descriptions of the research,…
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100 Things You Should Know About People: #43 — People Expect Online Interactions to Follow Social Rules
When people interact with each other they follow rules and guidelines for social interaction. Here’s an example: Let’s say I go to a café and I see you sitting by the window. We know each other, and so I come up to you and say, “Hi Richard, how are you doing today?” I expect you…
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100 Things You Should Know About People: #42 — We'll spend more money if you don't mention money
You are out for a Sunday bike ride on your favorite biking path, and you come across a pair of kids selling lemonade. Do you stop and buy some lemonade? Do you like the lemonade? Does your buying or liking the lemonade have anything to do with the wording on the sign next to the…
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100 Things You Should Know About People: #41 — Your Most Vivid Memories Are Wrong
If I ask you to remember where you were and what you were doing when you first heard about the September 11, 2001 attacks in New York City, chances are very good that you will be able to tell me in great detail your memory of that day, and how you heard about the attacks.…
