Author: Susan Weinschenk
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How Do People Decide – The Order Effect
I like to think that when I decide to buy something it’s because I’ve thought it through and it’s the best purchase. Logically and rationally. But I’ve read too much research on the unconscious and on decision making. So I know that people, including me, make decisions based on unconscious processing and that I don’t…
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New York City Stabbing a Hoax?
I was just doing some research on a murder that happened in Queens NY in 1964. You may have heard of it. It’s the Kitty Genovese murder. It’s the crime that led to an entire branch of social psychology research. Kitty Genovese was stabbed to death on the street while 38 witnesses watched and did…
