Deciding What’s Ethical

Logo for HumanTech podcastSometimes I think we get so busy with designing ads, marketing campaigns, or the interfaces for digital products that we forget to stop and think about whether our products and campaigns are ethical. And if you do stop to think about ethics you might not even know where you stand on the question, “Is what I am doing ethical”? What does ethical mean in our digital and advertising soaked world? In this podcast episode we take a shot at discussing how to go about discussing (!) ethics in design.


HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

Different Processes For Designing Stuff

Logo for HumanTech podcastYou’d think there would be agreement on the best process to follow if you are going to design a digital product. But there’s not. In this podcast episode we go “into the weeds” a bit and talk about four popular methods for doing design, and their pros and cons: Lean UX, Design Thinking, Agile, and User-Centered Design (UCD).  If you are an experienced designer I bet you have some opinions on which process is the best, and perhaps some strong disagreements on what we say about each.


HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

What’s Wrong With Gamification?

Logo for HumanTech podcastA couple of years ago “gamification” was a hot topic. Product managers of software, apps, and internal company intranets and training programs attempted to take the factors that make games engaging and apply those to non-game digital products. The results have largely been less than successful. In this podcast episode we talk about what makes a game a game, and why gamification fails.


HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

What We Learned At The Habit Summit

Logo for HumanTech podcastWe just got back from attending and speaking at the Habit Summit conference in San Francisco. We share some of the things we learned from the speakers at the Summit, such as: a new app that purports to fix your tech/life balance, that instead of “Hooked” everyone now wants to get “Unhooked”, and that the “little black dress” came from Coco Chanel (ok, apparently everyone knew that last one already except for me).


HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

Photography and Design: James Chudley Is Our Guest On HumanTech Podcast

Logo for HumanTech podcastHow much do you think about photography in the design of websites and digital marketing? James Chudley joins us on this podcast episode to talk about photography,  design, and lots more. And here are some links for things we talk about:

James has a great ebook :Usability of web photos book – http://amzn.to/2nIyOt5

And he has a post about How to run a user centred photoshoot article – https://medium.com/vantage/how-to-run-a-user-centred-photoshoot-97918b17a4e4

We also mention the cxpartners blog – https://www.cxpartners.co.uk/our-thinking/


HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

Why We Still Love User Testing

Logo for HumanTech podcastUser Testing as a way to get feedback from people about a product is still going strong. In this episode Susan quizzes Guthrie about the what and how of user testing, and talks about some of her fun and more memorable moments of the hundreds of tests she’s conducted.


HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

Memory

Logo for HumanTech podcastDid you see the movie Inside Out? Remember the colored memory balls — stacks and stacks of them? Well, that’s not how memory works. In this podcast episode we talk about the way we store and retrieve memories.


HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

Updated Free Online Course: User Experience Fundamentals

At The Team W we’ve updated our free User Experience Fundamentals online video course. This latest version of the course has been filmed in our new studio. We’ve expanded and updated the content. The video clip below will give you an idea of what’s in the course.

You can get details on the course, preview some lessons, and/or register for the free course at our online video course website.  To see the catalog of all of our online video courses, go to the main catalog page. 

Rating Your Projects A- Vs A+

Logo for HumanTech podcastIn the last blog post Guthrie Weinschenk explained his idea about saving time and money by rating your projects before you start them. In this podcast Susan and Guthrie discuss how this works and why it works.


HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

Increase Your Work Efficiency In 5 Seconds Or Less

This post is written by Guthrie Weinschenk, J.D., Chief Operating Officer at The Team W, Inc.

Picture with an A plus and A minusGiving your project a grade before you start working on it will improve your efficiency and the outcome of the project. Take a few seconds to decide whether the project is going to be an A- or A+ project. Let me explain what I mean.

There are two types of projects in the world : A- or A+. These are the grades you’d get if you turned your project in for grading.

If you decide to do your project to the A- level, then here is what you are striving for:

  • Get the job done
  • Fast, efficient, solid.
  • This doesn’t mean sloppy work, it’s good work, but it’s efficient
  • Everyone is happy, project is finished, move on
  • You maximize quality and effort, aka, when measuring marginal effort returns, once the quality per effort unit starts to dip, stop and try and finish as fast as is quality possible (economics!)
  • Maximize your skills, do what you are best so you can work as quickly and efficiently as you can
  • Wrap the project up, be happy with your A- grade, and MOVE ON. Get working on the next project asap. When you prioritize a project as A-, it frees up time and effort for more and better things. You have lots to do! Get moving!

The second type is an A+ project. A+ projects require you and your team to go above and beyond:

  • They take twice as much time/effort as an A- project (seriously, TWICE as much)
  • At the end you and your team are proud of what you have done
  • Pore over every detail, make everything as great as it can possibly be
  • Blow everyone away with the quality, ingenuity, and perfection of the end result
  • Maximize your quality variable alone (economics)! Disregard the amount of effort, aka, ignore marginal effort returns until they are negative (until more work/time makes the quality worse, which will happen eventually)
  • Make this your passion, and everyone will feel your passion in the result

Sometimes all that is required is an A- project, like finishing those darn TPS reports. If you turn in an A+, no one cares. Maybe a boss pats you on the back, but the world moves on. Remember, A+ effort takes twice as long. Your boss and company would much rather see you turn in two projects if all he or she needs is an A-, than an A+. Use this to your advantage.

Sometimes you need to do A+ work, like making a Pixar film. If you make something great, the quality of the end result continues paying dividends for you and your team for (hopefully) years to come. It will be a shining light that people measure you by, and something that you and your team look back on with pride.

Some companies need every scrap of work to be A+, and give their employees the flexibility to make it happen. But for most companies that’s not true, and even if they say everything SHOULD be A+, they don’t provide enough time and resources to their employees to make that a reality. For most people in the corporate world, the reality is that there is rarely enough time for any projects to be A+, and A- work is good enough for everyone to be happy.

The worst thing you can do?: “A” grade work — Work is usually fairly inefficient. A lot of time and effort is expended that is usually wasted. A lot of people do A work, right in the middle. You put in a bit more time and effort to try and make everything an A+, but you don’t have the time and effort to actually get there. Or you do get to A+ work, but no one cares because really only A- work was needed. Or even worse, you run out of time, and have to turn in C+ work (everyone knows it’s crap but get it out the door asap).

By identifying if a particular project (or part of a project) is A+, or A-, ahead of time, you and your team will be much more efficient. And by emphasizing more A- projects, you free up time, creativity, and energy to make the next A+ project that much better. You’ll get more done, and the quality work that people pay attention to will be that much better. You’ll have more time to ensure you don’t end up with a C+ project. You will further enhance the quality of the work you do.

Give it a try… But probably an A- try, you have other stuff to do and blogs to read! Enjoy.