Author: Susan Weinschenk
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100 More Things #102: PEOPLE PREFER SYMMETRY
Whether you’re choosing stock images for a web page or deciding whether to show the subject of a photo straight on or in profile, consider people’s preference for symmetry. Take any object—a photo of a face or a drawing of a circle or a seashell—and draw a line down the middle either horizontally or vertically.…
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100 More Things #101: PEOPLE PREFER CURVED SHAPES
Have you ever wondered why clients always prefer logos with curves rather than logos with interesting angles? Have you noticed that your favorite smartphones, tablets, and laptops tend to have rounded corners? What’s the big deal with those curves and rounded corners? People prefer objects with curves—a preference that’s evident even in brain scans. This…
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2nd Edition of 100 MORE things every designer needs to know about people
Some people are familiar with our book 100 Things Every Designer Needs To Know About People, but many don’t realize that there is a “sequel”: 100 MORE Things Every Designer Needs To Know About People. And even few realize that there is now a 2nd edition to the MORE book. So if you want to…
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Human Tech Episode #114: Shop Talk
In this episode of the Human Tech podcast we talk about how changes in the workplace during the pandemic have affected user experience work within organizations.
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10 Best Psychology Books
Every few years I update my list of favorite psychology books, and it’s that time again. It turns out that this is my most popular blog post. So here’s my latest list. Let me know if you have some favorites that you think should have made it on my list but didn’t. (These are in…
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7 Best UX (User Experience) Design Books
Every few years I update my list of favorite UX (user experience) design books, and it’s that time again. So here’s my latest list. Let me know if you have some favorites that you think should have made it on my list but didn’t. (These are in no particular order, i.e., #1 doesn’t mean it’s…
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Human Tech Episode #113: Caroline Jarrett Visits the Show
In this episode of the Human Tech podcast we talk with Caroline Jarrett about the user experience of surveys. Besides being an expert on forms design, Caroline has recently written a book on survey design. You can reach Caroline at her company website: https://www.effortmark.co.uk/ or by email: caroline.jarrett@effortmark.co.uk Check out her new book: Also, here is…
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What Research Tells Us About the Power of the Tribe
Below is a guest post from Steven Sloman and Mugur Geana “…human beings are tribal all the way down, all the way to the processes that govern thought. In other words, we let others think for us.” We thought we had a solution. After a year of cowering in our homes, science had come to…
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Design is evolving—and designers need to evolve with it.
Below is a guest post from Nathan Shedroff ‘While designers have evolved over the last 25 years to be advocates for the audience/customer, we now need to be advocates for the rest of everyone else, democracy, society, and the planet, itself.“ I was taught design in a world and a time where the word primarily…
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On the Human Tech podcast: A conversation with Nathan Shedroff
In this episode we talk to Nathan Shedroff about the culture of user experience, sustainable design, and more. Nathan is an interaction designer, and a teacher at the California College of the Arts. You can reach Nathan by going to his website: https://nathan.com/ And check out the guest article by Nathan on how design is…
