Category: beauty
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The Next 100 Things You Need To Know About People: #109 — People Prefer Symmetry
Take any object—a photo of a face or a drawing of a circle or a seashell—and draw a line down the middle either horizontally or vertically. If the two halves on either side of the line are identical, then the object is symmetrical. People rate symmetrical faces as more attractive. The theory is that this…
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The Next 100 Things You Need To Know About People: #106 — People Prefer Objects With Curves
Do people prefer logos with curves rather than logos with interesting angles? Have you noticed that your favorite smartphones, tablets, and laptops tend to have rounded corners?People prefer objects with curves—a preference that’s evident even in brain scans. This field of study is called neuroaesthetics. Bar and Neta showed concrete and abstract images with and…
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The Neuro-Aesthetics of Hillary’s Campaign Logo
Yesterday Hillary Clinton announced her candidacy for President of the US, and before 24 hours went by I had a media request to talk about why people were reacting so strongly (in a negative way) to her logo. I’m in the middle of writing my next book (100 MORE Things Every Designer Needs to Know About…
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100 Things You Should Know About People: #71 — People Like Pastoral Scenes
Walk into any hotel, house, office building, museum, art gallery, or any place where there are paintings or photographs hanging on the wall, and chances are that you will see a pastoral landscape. Looking for protection, food, and water — According to Denis Dutton, a philosopher and the author of The Art Instinct: Beauty, Pleasure,…
