
Mindfulness Meditation Changes The Brain

Behavioral Science, Brain Science, And Design, By Susan Weinschenk, Ph.D.
This week Apple announced the iPhone X. Some of you have decided you are definitely NOT going to buy it, others have decided you definitely are, and others are on the fence. Whether you go for it or not at least partially depends on whether you are making a habit-based decision or a value based decision.
Two parts of the brain for decision-making –– It turns out that there are two different parts of the brain that make decisions. One area is in the basal ganglia, deep in the brain, and is based on habitual responses. The other is in the orbitofrontal cortex (OFC) which is behind your forehead. If you are making decisions in the OFC area those are value based decisions.
Habit decisions take over — Research by Christina Gremel shows that if the OFC is quiet, then habit-based decisions take over. If the OFC is busy, though, then the habit area is over-rided. What does this mean? If you are comparing features, thinking logically, reviewing data, then you can’t make a decision based purely on habit. But if you aren’t evaluating which product is best for you, then it is likely your habitual responses will kick in.
Always buy the latest iPhone? — So if you are someone who loves Apple products and you always buy the latest iPhone, then chances are you will buy the iPhone X. The only thing that might stop you is if your Android-loving friend starts bombarding you with data comparing the new iPhone with his or her Android phone. As soon as you start doing a side-by-side comparison your OFC is engaged, making it impossible to make that quick habit-based decision.
So, which type of decision are you making?
Research citation: Christina M. Gremel, et, al, Endocannabinoid Modulation of Orbitostriatal Circuits Gates Habit Formation. Neuron May 2016.
We talk a lot about “cognitive biases” — the tendencies we have to think and act in ways that are not always logical, and not always accurate, but we forget that many of these brain shortcuts are very adaptive and very successful.
In this podcast episode we dive into the positive side — Heuristics. What they are, why we use them, and how they are so successful that we may even want to program them into machines.
Human Tech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.
You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.
We’ve launched our new course curriculum in Brain and Behavioral Science!
If you’re interested in learning more about why people are the way they are, why people do what they do, and how to work more effectively with people and communicate more clearly, then check out our new series of courses:
You can take one course, or you can take all of them, pass the Certificate exam, and earn the Brain and Behavioral Science Certificate.
Check out the new courses, and let us know if you have any questions (info@theteamw.com)
Use Promo Code: BBSNew and receive 30% off any of the Brain and Behavioral Science courses from now through Feb. 21, 2017.
Let us know what you think!
How many New Year’s resolutions have you made in your life? How many have you successfully accomplished? The estimate is that less than 10% of New Year’s resolutions are actually achieved (University of Scranton Psychology Professor John C. Norcross, Ph.D.). There’s a lot of homespun folksy advice out there this time of year about how to make sure you reach your New Year’s goals, but I thought I’d share the actual science of how to change behavior.
There’s two main lines of brain and behavior science that influence New Year’s resolutions: The science of habits and the science of self-stories.
Let’s start with the science of habits.
A lot of New Year’s resolutions have to do with making new habits or changing existing ones. If your resolutions are around things like eating healthier, exercising more, drinking less, quitting smoking, texting less, spending more time “unplugged” or any number of other “automatic” behaviors then we are talking about changing existing habits or making new habits. Habits are automatic, “conditioned” responses. You get up in the morning and stop at Starbucks for a pastry and a latte. You go home at the end of work and plop down in front of the TV. Here’s what you need to know about the science of changing existing habits or making new ones:
To create a new habit you have to follow these three steps (based on B.J. Fogg and Charles Duhigg)
If you take these three steps and you practice them 3 to 7 days in a row your new habit will be established.
Now let’s tackle the science of self-stories.
The best (and some would say the only) way to get a large and long-term behavior change, is by changing your self-story.
Everyone has stories about themselves that drive their behavior. You have an idea of who you are and what’s important to you. Essentially you have a “story” operating about yourself at all times. These self-stories have a powerful influence on decisions and actions.
Whether you realize it or not, you make decisions based on staying true to your self-stories. Most of this decision-making based on self-stories happens unconsciously. You strive to be consistent. You want to make decisions that match your idea of who you are. When you make a decision or act in a way that fits your self-story, the decision or action will feel right. When you make a decision or act in a way that doesn’t fit your self-story you feel uncomfortable.
If you want to change your behavior and make the change stick, then you need to first change the underlying self-story that is operating. Do you want to be more optimistic? Then you’d better have an operating self-story that says you are an optimistic person. Want to join your local community band? Then you’ll need a self-story where you are outgoing and musical.
In his book, Redirect, Timothy Wilson describes a large body of impressive research of how stories can change behavior long-term. One technique he has researched is “story-editing”:
The technique of story-editing is so simple that it doesn’t seem possible that it can result in such deep and profound change. But the research shows that one re-written self-story can make all the difference.
I’ve tried both of these techniques — creating new habits using the 3-step method, and creating a new self-story. The research shows they work, and my own experience shows they work.
Give it a try. What have you got to lose? This year use science to create and stick to your New Year’s resolutions.
What do you think? What has worked for you in keeping your resolutions?
For more info:
Timothy Wilson’s book Redirect:
Charles Duhigg’s book, The Power of Habit:
My book, How To Get People To Do Stuff
B.J. Fogg’s website: tinyhabits.com
We are born with the capability to speak, but not the capability to read. In this HumanTech podcast we look at the research on how the brain “steals” resources in order to learn to read.
HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.
You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.
This is Part 2 of two episodes of the HumanTech podcast where we explore how you (or others!) can hack your brain. Your brain is more flexible than you may think. That can be a good thing or a bad thing, depending on who is trying to hack it!
HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.
You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.
Your brain is more flexible than you may think. That can be a good thing or a bad thing, depending on who is trying to hack it! This is Part 1 of two episodes of the HumanTech podcast where we explore how you (or others!) can hack your brain.
HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.
You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.
What makes you feel connected to another person, a team, or even a pet? It’s oxytocin. In this HumanTech podcast episode we talk about the amazing brain chemical that makes you feel loving towards whatever you are with when it gets released.
HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.
You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.
When my son was about six years old, we were shopping in Target. He saw a group of ten-to thirteen-year-olds playing video games on the demo machines, and was fascinated (video games were not part of his life at that time), so he stopped to watch. Not wanting him to get too interested, and also being in a rush to get my shopping done, I said something like, “You don’t want to play video games. It’s scrambling their brains.” I started walking to the checkout lanes and then realized he hadn’t followed me. I turned back to where he was standing at the video game section and found him staring intently at one of the boys playing the video games. “What are you doing?” I asked. My son turned to me and said thoughtfully, “He doesn’t look like his brains are scrambled.”
I was pretty strict with my children about video games. We never owned a game console, and I limited their video game time to “educational” games. My daughter never did become a fan, but my son did when he went off to college and beyond.
Now, looking at the research, I realize I may have been wrong about games.
Games can increase perceptual learning — Some of you may be parents who appreciate gaming, and others may be parents like I was, who thought that games were not a good way for children to spend time. Research shows that playing games isn’t necessarily a bad thing. There are benefits: training in action games can increase the speed of perceptual processing and something called perceptual learning. It’s possible to train the senses—vision, hearing, motor skills—and improve their capabilities, especially with action games.
When people play games, it can increase how quickly they’re able to process sensory stimuli. It can increase the ability to filter out extraneous sensory stimuli and focus on one perceptual channel.
Brian Glass (2013) cites research studies showing that when people who are new to games are taught how to play action games, they can process visual information faster as a result, even outside of the gaming context.
Even adults can create new neuron structures — For many decades, it was assumed that the brain has the most flexibility and neurons at birth and that it’s basically downhill from there. There’s the old adage about not consuming too much alcohol, lest it kill the finite number of brain cells you have. Along with this idea came the theory that brain structures become more rigid over time—that as people get older, their brains can’t be rewired. This has all turned out to be untrue. The adult brain has neuroplasticity—its neural structures can change and keep changing and learning. The skills learned from gaming are an example of neuroplasticity.
Strategy games increase cognitive flexibility — In addition to the perceptual learning that action games provide, research shows that strategy games can also improve cognitive flexibility. Cognitive flexibility is the ability to coordinate four things:
The more cognitively flexible you are, the higher your intelligence and psychological health.
Cognitive flexibility is trainable — Glass took women who were not gamers and had them play games for an hour a day for forty days. One group played Sims 2, another played StarCraft with one base, and the third group played StarCraft with two bases at different locations. Cognitive flexibility was measured before and after the training. The two groups playing StarCraft raised their cognitive flexibility scores more than the group that played Sims 2. And the group that managed two bases increased even more than the group that managed one base.
What do you think? Have games improved your perceptual skills and/or cognitive flexibility?
Here’s the research reference: Brian Glass, Real-Time Strategy Game Training: Emergence of a Cognitive Flexibility Trait, PLOS, August 7, 2013.
http://dx.doi.org/10.1371/journal.pone.0070350
If you liked this article, and want more info like it, check out my newest book: 100 MORE Things Every Designer Needs To Know About People.