Category: brain
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The 11 Best Psychology, Persuasion, and Usability Books You Should Read
NOTE: This blog post was written in 2009. I have a new list of books at a newer blog post. I love to read. I read fiction and history and psychology… I’m an avid reader. Which means when I give talks on psychology, usability, user experience, or my book, Neuro Web Design, I often say,…
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100 Things You Should Know About People: #8 — Dopamine Makes You Addicted To Seeking Information
Do you ever feel like you are addicted to email or twitter or texting? Do you find it impossible to ignore your email if you see that there are messages in your inbox? Have you ever gone to Google to look up some information and 30 minutes later you realize that you’ve been reading and…
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100 Things You Should Know about People: #5 — You Make Most of Your Decisions Unconsciously
You are thinking of buying a TV. You do some research on what TV to buy and then you go online to purchase one. What factors are involved in this decision making process? It’s not what you think — I cover this topic in my book Neuro Web Design: What makes them click? You like…
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5 Steps to More Creativity Using Brain Science
Want to be more creative? Whether you are an artist, writer, scientist, web designer, marketer, sales person or business executive, being more creative means you’ll come up with more and better ideas and have more fun while you are doing it. If you want to have more creative ideas you need to work with, not…
