Category: Generational Differences
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How To Sell To Millennials
This blog post is by Guthrie Weinschenk, COO of The Team W, Inc. Full disclosure. I’m a Millennial. Guilty as charged. I know we can be a finicky bunch. Certainly we do things “differently” than previous generations. Our methods of media consumption are different, so the traditional rules of media marketing were thrown out of…
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The Next 100 Things You Need To Know About People: #103 — Beauty Is In The Eye Of The Beholder’s Age, Gender, And Geography
Which of these search engine home pages do you find most visually appealing?: Naver.com is the search engine for South Korea. Google is the search engine for lots of other places. Whether you found the Google design more visually appealing or whether you found the Naver design more visually appealing has a lot to do…
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Digital Expectations Report From Razorfish
If you haven’t checked out the new report by Razorfish: DIGITAL DOPAMINE: 2015 GLOBAL DIGITAL MARKETING REPORT, you may want to check it out sooner rather than later. And I’m not just saying that because I’m in it! (The report contains a one page interview I did with one of their staff — page 29). It’s…
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100 Things You Should Know About People #79 — People of Different Ages Have Different Error Strategies
Let’s say you study two people using a smartphone that has an advanced still and video camera. One is 22 years old, and the other is 47 years old. Neither of them has used this smartphone/camera before. You give them a set of tasks to do. Will there be a difference between them? Will they…
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100 Things You Should Know About People: #12 — When it comes to technology, you definitely "act your age".
Let’s start with full disclosure: I’m a baby boomer. Ok, I’ve gotten that out of the way. I do have two millennial children (now young adults), and most of the people I work with are Gen Xers. How did people get together before cell phones? — My son (age 20) recently asked me how people…
