Category: mental model
-
Mental And Conceptual Models
I’ve been designing stuff for decades, and in my experience there is no more powerful design idea than that of mental models matching conceptual models. In this podcast episode we talk about mental and conceptual models , what they are, and why they are important to design. And if you want to read about them…
-
100 Things You Should Know About People: #52: People Create Mental Models
Imagine that you’ve never seen an iPad, but I’ve just handed one to you and told you that you can read books on it. Before you turn on the iPad, before you use it, you have a model in your head of what reading a book on the iPad will be like. You have assumptions about…
