Category: surprise
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100 Things You Should Know About People: #69 — Your Brain Craves Surprises
In Neuro Web Design: What makes them click? I talk about the role of the “old” brain in scanning the environment looking for anything that is dangerous. This also means that the unconscious, old brain is looking for anything that is new or novel. Water vs. fruit juice — Research by Gregory Berns (2001) shows…
