Category: Uncategorized
-
Host a Class and Attend For Free
We’re launching in-person, one-day classes starting in December of 2013 (see class list below). If you are interested in hosting a class let us know. Hosting means that you provide a meeting room (preferably one that holds 50 or more; ideally 100, but we can be flexible), screen projector, microphone, and wifi for all attendees.…
-
How To Get People To Do Stuff: #1 — Use Nouns Instead Of Verbs
This blog post is the first of a new series called “How To Get People To Do Stuff”. It features nuggets from the book I am writing by the same name due out in March of 2013. I’m also starting a new format of doing video blogs. So first is the video, and then below…
-
Launching the User Experience Institute Today
Just a quick note to say that I’ve launched my new business today. I’ve left Human Factors International and have started a company dedicated to research and training in all things user experience. It’s called the User Experience Institute. I’ll be posting more information on it as well as getting a new website up and…
-
100 Things You Should Know About People: #53 — People See Cues About How To Use An Object
You’ve probably had the experience of encountering a door handle that doesn’t work the way it should – for example, it has a handle that looks like you should pull, but in fact you need to push. In the “real” world, objects communicate to you about how you can, and should, interact with them. For…
-
New Book Due Out In April: 100 Things Every Designer Needs To Know About People: The Book and the Workshop
I’m happy to announce that I’m working on my next book with New Riders. It’s called 100 Things Every Designer Needs To Know About People (sound familiar?!). It will cover similar topics as my series of blog posts have been covering, but it will be in a lot more detail, with descriptions of the research,…
-
Thumbs Up: Website Uses Principles of Persuasion
The website www.contantcontact.com gets a thumbs up for using principles of Neuro Web Design effectively. Look at their home page (www.constantcontact.com). On the home page is a large photo of a woman who looks really happy. In fact, she looks positively joyful. Chapter 10 of Neuro Web Design describes the research on why pictures are…
-
5 Ways to Engage the Unconscious Mind at a Website
We like to think that we are rational, logical decision makers, but the reality is that most human decisions are made unconsciously. So if that is true, can a website engage the unconscious mind? Here are five of the more compelling ways to do that. Write back and tell me if you agree. 1. Use…
-
Top 10 Reasons Boomers Go Kicking and Screaming Into Blogging
I wrote this blog post in 2008. I’m glad to say that 8 years later I’ve gotten the hang of blogs, I’ve written hundreds of posts, I’ve turned some of the posts into several books… So… even though this post represents how I felt in 2008, I can report that boomers can blog. —- I…
