Category: unconscious
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The Next 100 Things You Need To Know About People: #102 — The Best Way To Process Big Data Is Unconsciously
Jason is 20 years old and he’s deaf. He puts on a special vest that’s wired so that when it receives data, it sends pulses to his back. The vest is connected to a tablet. When I say the word “book” into a microphone that feeds into the tablet, the tablet turns the word into…
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365 Ways To Persuade And Motivate: #13–Talk to the unconscious
“We want them to type in their email and click on the “Join” button”, was the response from my client as I asked him what was the one action he wanted people to take on his landing page. Good. That was clear. But now the question was what else should be on the landing page…
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How To Get People To Do Stuff: #1 — Use Nouns Instead Of Verbs
This blog post is the first of a new series called “How To Get People To Do Stuff”. It features nuggets from the book I am writing by the same name due out in March of 2013. I’m also starting a new format of doing video blogs. So first is the video, and then below…
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Top 10 Things Every Presenter Needs To Know About People: #4 – People "read" your body positions instantly and unconsciously
Not too long ago I spoke at a conference with a line-up of great presenters. One man I had been looking forward to hearing got up to speak. He is well-known in his field, but I had never seen him speak. His talk was very good, but I couldn’t concentrate on it because throughout the…
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100 Things You Should Know About People: #45 — You Choose (And Vote For) The First One On The List
It’s almost election time here in the USA, and there are many hotly contested elections at local, state, and national levels. Who will you vote for? According to the research, you are likely to vote for the first person that appears on the ballot! The order effect — In my book, Neuro Web Design: What…
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100 Things You Should Know About People: #40 — "You're Easily Influenced, but I'm not"
I have been doing a lot of public speaking about my book and the ideas of persuasion. Early in my talks I often discuss John Bargh’s research on how much we are influenced by factors that we are not aware of. Bargh had people unscramble sets of words to make sentences, for example, he would…
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100 Things You Should Know About People: #29 – Brand Names Talk To Our "Old" Brains
You are planning on buying a new TV. Will you buy a brand you recognize? Or will you go for the unfamiliar “no name” brand that is less expensive? What if you are buying luggage? Talking to the “old brain” — In my book, Neuro Web Design: What makes them click? I write about the…
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100 Things You Should Know About People: #25 — Trust Your Gut or Be Logical? It Depends On Your Mood
In a previous post on how mood affects your reaction to brands you know (see You Are Most Affected By Brands And Logos When You Are Sad And Scared), I talked about the research from Marieke de Vries of Radboud University Nijmegen, in the Netherlands. De Vries also did research on two types of decision…
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10 Best Posts of 2009
It’s that time of year — so here is my list of the 10 best posts from my blog in 2009. I chose the 10 that I believe have had the greatest impact/most thought provoking/most interest from my readers. #1: Dopamine Makes You Addicted to Seeking Information — I thought this was an interesting post…
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100 Things You Should Know About People: #20 — Your Attention Is Riveted By Pictures Of People
Second only to movement (animation, video), pictures of a human face capture attention in any medium, including websites. Pictures of a human face not only capture attention, but keep the attention on that part of the screen even when the picture goes away. We start young — With some creative experiments it has been proven…
