Category: voting
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The Neuro-Aesthetics of Hillary’s Campaign Logo
Yesterday Hillary Clinton announced her candidacy for President of the US, and before 24 hours went by I had a media request to talk about why people were reacting so strongly (in a negative way) to her logo. I’m in the middle of writing my next book (100 MORE Things Every Designer Needs to Know About…
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100 Things You Should Know About People: #45 — You Choose (And Vote For) The First One On The List
It’s almost election time here in the USA, and there are many hotly contested elections at local, state, and national levels. Who will you vote for? According to the research, you are likely to vote for the first person that appears on the ballot! The order effect — In my book, Neuro Web Design: What…
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How Social Computing Elected the US President
The last chapter in my new book is called “The Next Big Thing”, and it’s all about the fact that being human means being social. It is built into our brains and evolution to live together with others, and to be very influenced by our “pack” or group. History shows us that whatever technology there…
