You’re at work, it’s after lunch, and you realize you’re sitting at your desk, staring into space, and not thinking about anything in particular. Your brain is, relatively speaking, at rest. Your mind is wandering. What would your brain activity show at this moment?The default…

These are not the only things to think about when designing, but these 5 are some of the most important principles: Remember: the more you know about people the better you design.

You may associate creativity with being loose and free. You may imagine a painter having no plan and throwing paint at a canvas to see what happens. You may imagine a composer sitting at a piano and letting his hands wander up and down the…

Creativity isn’t a trait that some people have and others don’t. Before I explain why that’s true, let me first define what I mean by creativity. If 100 people looked at the same abstract painting by Jackson Pollock, many of them might say, “Oh, that…

People’s interactions with machines are moving beyond anthropomorphism and trust. People are now encountering situations in which they’re developing social relationships with machines and robots. Kate Darling is a research specialist at the MIT Media Lab. She conducts research with a dinosaur toy called Pleo…

How do you design interactions between people and machines when the machines are now doing tasks that humans used to do? What do people expect from these machines, and how do people react to their design? Anthropomorphism And Trust Adam Waytz, Joy Heafner, and Nicholas…

Imagine that you’re sitting in a restaurant with a friend and he takes his smartphone out of his pocket, turns off the sound, and puts it off to the side, face down, on the table. He doesn’t touch it all through the meal you have…

There’s a lot of research about how talking or texting on a cell phone is distracting and leads to lower performance on cognitive (thinking) tasks, but research by Bill Thornton (2014) shows that people don’t even have to be using the cell phone for it…

Gregory Walton is a professor at Stanford who has studied the important effects of belonging on behavior. In one of his experiments, Walton (2012) found that when college students believed they shared a birthday with another student, they were more motivated to complete a task…