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100 Things You Should Know About People: #52: People Create Mental Models
Imagine that you’ve never seen an iPad, but I’ve just handed one to you and told you that you can read books on it. Before you turn on the iPad, before you use it, you have a model in your head of what reading a book…
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100 Things You Should Know About People: #51 — You React To Colors Based On Your Culture
Many years ago I worked with a client who had created a color map of the different business regions for their business, showing the total revenue for the quarter for each region. Yellow was for the Eastern part of the US, green for the Central,…
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100 Things You Should Know About People: #50 — 9 Percent Of Men And .5% Of Women Are Colorblind
The term color blindness is actually misleading. Most people who are “color blind” are not blind to all colors, but really have a color deficiency that makes it hard for them to see differences between some colors. Different types of color blindness — There are…
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100 Things You Should Know About People: #49 — The Brain Looks For Simple Patterns
What do you see when you look at the x’s below? xx xx xx xx Chances are you will say you see four sets of 2 x’s each. You won’t see them as 8 separate x’s. You interpret the white space, or…
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100 Things You Should Know About People: #48 — What You See Is Not What Your Brain Gets
Can you read this?: Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, the oredr of lteetrs in a wrod is nto vrey iprmoetnt. Waht mttaers is taht the frist and lsat ltteer be in the rghit pclae. The ohter letetrs can be a ttoal mses and you…
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100 Things You Should Know About People: #47 — People Value A Product More Highly If It Is Physically In Front Of Them
You go online to re-order a box of your favorite pens. Will you value the product more if the product page has a picture of the pens versus just a text description? Would you think the pens are worth more if you were in the…
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Requesting your help: Take a short survey on training
I’d love to get your feedback on training. If you are willing to take a few minutes to answer 6 short questions it would help me a lot. There are 3 ways you can choose to respond: … Go to the survey I’ve set up…
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100 Things You Should Know About People: #46: The more uncertain you are, the more you dig in and defend your ideas
I’m one of these staunch Apple converts. For as long as there were PCs, I used to be a Windows/PC person. (Realize that I go all the way back to when PCs first came out. I used to sell a marvelous “portable” PC that ran…
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100 Things You Should Know About People: #45 — You Choose (And Vote For) The First One On The List
It’s almost election time here in the USA, and there are many hotly contested elections at local, state, and national levels. Who will you vote for? According to the research, you are likely to vote for the first person that appears on the ballot! The…