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In The Zone: 10 Characteristics of the Flow State
Have you ever been in a flow state? You are engrossed in some activity; maybe it is something physical like rock climbing or skiing; maybe it is something artistic or creative, like playing the piano or painting, or maybe it is an everyday activity, like…
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100 Things You Should Know About People: #32 — Synchronous activity bonds the group
What do members of a marching band, fans at a college football game, and people at Sunday church have in common? They are all engaging in “synchronous” activity. What is synchronous activity? — It is when you take action with others, where everyone is moving,…
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A Five Minute Version of Neuro Web Design
I get wonderful emails from readers of my book, Neuro Web Design: What makes them click. People write me and say how much they loved the book, etc, etc. It’s one of the benefits of writing a book! A request from a reader — A…
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Sometimes The Best Idea Is To Steal One
What do rolling luggage and Method laundry detergent have in common? Bear with me while I tell some stories, and I’ll explain. The Mayans had wheeled toys, but not wheeled tools — I’m listening to a Financial Markets course by Robert Shiller from Yale. In…
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An Interview With Steve Krug: Everyone should do usability testing
In a previous post I reviewed Steve Krug’s latest book, but recently I had the opportunity to interview Steve about the book. It’s a fun interview, and I think you’ll enjoy hearing Steve talk about: and much much more. The interview is 20 minutes —…
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100 Things You Should Know About People: #31 — The Desire For Control And Choice Is Built In
I’ve just started reading Sheena Iyengar’s new book, The Art of Choosing. I’ve been a fan of Dr. Iyengar’s work for a while. She’s the author of the famous “jam study”, that I talked about in a previous blog. (I’ll do a book review of…
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100 Things You Should Know About People: #30 — Our "strong tie" group size is 150 people
Evolutionary anthropologists study social groups in animals. One question they have been trying to answer, is whether there is a limit on how many individuals different species have in their social group. Robin Dunbar studied the relationship between brain (neo-cortex) size and the number of…
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5 Lessons From Theatre You Can Apply to Web Site Design
I just finished a run with my local theatre group (I played Golde in Fiddler on the Roof), and I couldn’t help but make comparisons between putting on a theatre production and designing products, web sites, or anything where a team needs to create something…
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100 Things You Should Know About People: #29 – Brand Names Talk To Our "Old" Brains
You are planning on buying a new TV. Will you buy a brand you recognize? Or will you go for the unfamiliar “no name” brand that is less expensive? What if you are buying luggage? Talking to the “old brain” — In my book, Neuro…
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How To Test A Web Site Design In An Hour And On a Shoestring Budget
I have a friend who volunteers to be on an advisory board for a land trust conservancy organization. They have been designing a web site for the land trust. But they are all volunteers, and the organization doesn’t have a budget for web site design.…
