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How To Save Money And Time On User Testing: Run Multiple, Iterative Pilots
In my last blog post I reported on a study I recently conducted about differences between men and women in what they planned to purchase online for Valentine’s Day. (see Who is the Most Romantic). I used UserTesting.com (affiliate) to collect the data, and I…
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Who is The Most Romantic?: The Brain Science of Valentine's Day
It’s almost Valentine’s Day and you go online to look for a gift to buy that special someone in your life. What will you buy? I posed that question to both men and women in a small research study I conducted recently. And the answers…
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100 Things You Should Know About People: #25 — Trust Your Gut or Be Logical? It Depends On Your Mood
In a previous post on how mood affects your reaction to brands you know (see You Are Most Affected By Brands And Logos When You Are Sad And Scared), I talked about the research from Marieke de Vries of Radboud University Nijmegen, in the Netherlands.…
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Experimenting With Motivation At Blogs
I’ve been blogging for 1.5 years, although I didn’t really get rolling till about 6 months ago. This was about the time I found Yaro Starak’s wonderful Blog Mastermind training (there’s a link (affiliate) to Yaro and the course in the right sidebar). Bloggers are…
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100 Things You Should Know About People: #24 — You Are Most Affected By Brands and Logos When You Are Sad Or Scared
Here’s Scenario 1: You get together with your friends to watch your home team play a game on TV. They win! After an afternoon of fun and friendship you stop at a grocery store on your way home. You are in a good mood. Are…
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100 Things You Should Know About People: #23 — You Are Hard-Wired For Imitation and Empathy
If you put your face right in front of a young baby and stick out your tongue, the baby will stick out his or her tongue too. This happens from a very young age (even as young as a one month old). So? What does…
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100 Things You Should Know About People: #22 — Peripheral Vison — Keeping You Alive or Channel Surfing?
You have probably heard the term “peripheral vision”, but did you know that you use your peripheral vision to get the gist of the scene around you? Two kinds of vision — Basically, you have two types of vision: Central and Peripheral. Central vision is…
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10 Ways To Get User Feedback
Recently I was talking to someone who is relatively new to the field of usability and user experience. He has developed a web application and wanted some ideas for getting feedback from users. He commented that he was planning on sending out a survey to…
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Book Review of Visual Language for Designers
Here is a Quick Review of a new book, Visual Language for Designers by Connie Malamed. First the video and then the text summary: When I first looked at this book I said “Wow!”. It’s a large book, hardcover, with thick paper and beautiful illustrations,…
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100 Things You Should Know About People: #21 — You Overestimate Your Reactions to Future Events
Here’s is a thought experiment — On a scale of 1 to 10, with 1 being the lowest and 10 being the highest, rate how happy you are right now. Write that number down. Now, I want you to imagine that today you win the…
