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Irrational or Just Human?
Don’t get me wrong… it’s a great book, and I recommend that you read it BUT I take issue with one of the basic underlying and overt assumptions. The book explores human decision making, and describes (in an easy to read and entertaining way) some…
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Close Up Photos More Persuasive At A Charity Site
This holiday season someone gave me a gift certificate to donate to the charity of my choice at www.globalgiving.com. You can browse through hundreds of worldwide charities and donate to the organization of your choice. Of course while browsing I noticed that some organizations were…
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Thumbs Up: Credo mobile email hits 5 Persuasion hot buttons
I get plenty of marketing emails, and this one that came the other day really stood out. Credo Mobile… it’s a cell phone service provider that also promises political change! They use 5 different persuasion techniques, all on one page:1. The word “Free” is very…
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Sexy Product Needs a Sexier Web Site
PNC bank has created a unique offering for people in their 20s (Generation Y). It really is different, and it’s getting a lot of press. But they seem to have missed the boat at their website. This is a great example of the concept of…
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Thumbs Up: Website Uses Principles of Persuasion
The website www.contantcontact.com gets a thumbs up for using principles of Neuro Web Design effectively. Look at their home page (www.constantcontact.com). On the home page is a large photo of a woman who looks really happy. In fact, she looks positively joyful. Chapter 10 of…
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5 Ways to Engage the Unconscious Mind at a Website
We like to think that we are rational, logical decision makers, but the reality is that most human decisions are made unconsciously. So if that is true, can a website engage the unconscious mind? Here are five of the more compelling ways to do that.…
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Top 10 Reasons Boomers Go Kicking and Screaming Into Blogging
I wrote this blog post in 2008. I’m glad to say that 8 years later I’ve gotten the hang of blogs, I’ve written hundreds of posts, I’ve turned some of the posts into several books… So… even though this post represents how I felt in…
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How Social Computing Elected the US President
The last chapter in my new book is called “The Next Big Thing”, and it’s all about the fact that being human means being social. It is built into our brains and evolution to live together with others, and to be very influenced by our…
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A Plot By Apple to Convert PC Users?
I write my blog on a MacBook Pro. In fact, I do almost everything on my MacBook Pro. That may not seem unusual, but I can assure you it is. For as long as there were PCs, I was a PC person, not a Mac…
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Undecided Voters? Not Really.
At dinner the other night my husband said, “How the heck could anyone be undecided two weeks before the election, when this campaign has been going on so long?” “It’s simple”, I responded. “They aren’t undecided at all.” “Explain that one”, was his reply. I’ve…
