• A Quick Summary of Some Interesting Research

    A Quick Summary of Some Interesting Research

    Now that March is here, I thought I’d summarize and link to some great research I found during the last month…. There are gender differences in brain activity when people view something the describe as beautiful. For men it is the right hemisphere that is…

  • Sell with Stories

    Sell with Stories

    It’s all about stories. Finca is a micro loan company. You give them some money and they loan it to people around the world who are trying to improve their lives. It’s a great organization doing vital work. Their website has good photos, but they…

  • A University Gets Neuro Savvy

    A University Gets Neuro Savvy

    With the economy the way it is right now I am guessing that colleges and universities are doing whatever they can to attract and keep students. Perhaps that is why we are seeing what is obviously a lot of effort being put into university websites.…

  • New Research Shows Herd Behavior When Shopping Online

    New Research Shows Herd Behavior When Shopping Online

    In my book, Neuro Web Design: What makes them click, I have a chapter on Social Validation: When we are uncertain we look to others to see what our behavior should be. Now some new research tests this idea online. In a series of research…

  • Don’t Personalize: Cluster Instead!

    Don’t Personalize: Cluster Instead!

    In a TED video filmed in 2004 and published in 2006, Malcolm Gladwell (author of Blink and Outliers) talks about human variability. The talk is entitled “What we can learn from spaghetti sauce” because he discusses the evolution of commercial spaghetti sauces from only a…

  • Irrational or Just Human?

    Irrational or Just Human?

    Don’t get me wrong… it’s a great book, and I recommend that you read it BUT I take issue with one of the basic underlying and overt assumptions. The book explores human decision making, and describes (in an easy to read and entertaining way) some…

  • Close Up Photos More Persuasive At A Charity Site

    Close Up Photos More Persuasive At A Charity Site

    This holiday season someone gave me a gift certificate to donate to the charity of my choice at www.globalgiving.com. You can browse through hundreds of worldwide charities and donate to the organization of your choice. Of course while browsing I noticed that some organizations were…

  • Thumbs Up: Credo mobile email hits 5 Persuasion hot buttons

    Thumbs Up: Credo mobile email hits 5 Persuasion hot buttons

    I get plenty of marketing emails, and this one that came the other day really stood out. Credo Mobile… it’s a cell phone service provider that also promises political change! They use 5 different persuasion techniques, all on one page:1. The word “Free” is very…

  • Sexy Product Needs a Sexier Web Site

    Sexy Product Needs a Sexier Web Site

    PNC bank has created a unique offering for people in their 20s (Generation Y). It really is different, and it’s getting a lot of press. But they seem to have missed the boat at their website. This is a great example of the concept of…

  • Thumbs Up: Website Uses Principles of Persuasion

    Thumbs Up: Website Uses Principles of Persuasion

    The website www.contantcontact.com gets a thumbs up for using principles of Neuro Web Design effectively. Look at their home page (www.constantcontact.com). On the home page is a large photo of a woman who looks really happy. In fact, she looks positively joyful. Chapter 10 of…