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Undecided Voters? Not Really.
At dinner the other night my husband said, “How the heck could anyone be undecided two weeks before the election, when this campaign has been going on so long?” “It’s simple”, I responded. “They aren’t undecided at all.” “Explain that one”, was his reply. I’ve…
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How Do People Decide – The Order Effect
I like to think that when I decide to buy something it’s because I’ve thought it through and it’s the best purchase. Logically and rationally. But I’ve read too much research on the unconscious and on decision making. So I know that people, including me,…
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New York City Stabbing a Hoax?
I was just doing some research on a murder that happened in Queens NY in 1964. You may have heard of it. It’s the Kitty Genovese murder. It’s the crime that led to an entire branch of social psychology research. Kitty Genovese was stabbed to…
