Dr. Susan WeinschenkTo book Dr. Susan Weinschenk to speak at your event call us at 847.909.5946 or email us at info@theteamw.com.

Upcoming talks:

UXPA Annual Conference, Washington, D.C.: Full day tutorial “Designing for Engagement”  (July 9, 2013)
Munich IXDA Book Club Webinar: “How to Get People to Do Stuff”  (August 12, 2013)
VoteGiant Sponsored Public Talk, Las Vegas, Nevada: “How to Get People to Do Stuff” Book Tour (August 12, 2013)
RR Partners, Las Vegas Nevada: “How to Get People to Do Stuff” Book Tour (August 13, 2013)
Los Angeles User Experience Meetup, Los Angeles, California: “How to Get People to Do Stuff” Book Tour (August 15, 2013)
PlainTalk Conference, Washington, D.C.: “How to Get People to Do Stuff”(September 26, 2013)
Bend Webcam Conference, Bend, Oregon: “What You Need To Know About People” Keynote and How To Get People to Do Stuff” Workshop (October 14-15, 2013)

Each keynote and conference workshop is customized for your event and your audience. Any of the topics can be given as a short keynote, or as a 2-3 hour workshop. Here’s an example of some recent keynotes and workshops:

Top 10 Things You Need To Know About People
You want your target audience to buy, read, sign up — to take action of some kind. Behind all these actions are people. How much do you know about how people decide and how people behave? From her book, 100 Things Every Designer Needs To Know About People, Dr. Susan Weinschenk has picked her favorite 10 “things” to share. In this inspiring keynote you will learn what the latest research in psychology and brain science can tell you about what makes you, your colleagues, your customers and your target audience tick and what makes them click.

How To Get People To Do Stuff
Whether you have a product that you want someone to buy, a charity that you want someone to donate to, or a community that you want people to join, you spend a large part of each day trying to get people to do stuff. What if you understood the science behind how to get people to want to do what you want them to do? If you understand what motivates people you’ll be better able to figure out how to get people to do stuff. Based on her latest book of the same name,  Dr Susan Weinschenk shares the research in psychology and brain science and how to apply it. You will learn about the 7 drivers of motivation: The Need to Belong, The Power of Stories, Tricks of the Mind, Instincts, Habits, Carrots and Sticks, and The Desire for Mastery.

Design for Persuasion and Engagement
Recent research in neuroscience and the brain has provides insights into how people think, how people decide, and what motivates people to take action. Whether you want to create an engaging website, software, game, or app, you need to know how to apply the latest research in neuroscience to your design projects.


Here’s what event organizers say:

“Susan’s keynote at our internal event was fantastic — 

She worked with us to identify and develop topics around the theme of our event, and provided insightful (and entertaining) introductions to research that directly impacts our design work. We left with ideas and research topics we wouldn’t have gotten any other way.”

Andrew Otwell
Design Manager, Core Shopping CX


“Understanding the psychology of customers is more important than ever before — 

which is why we asked Dr. Weinschenk to speak. We exceeded venue capacity with over 250 attendees and feedback for the event was extremely positive. MIMA members reported that the presentation was as entertaining as it was helpful.”

Josh Braaten
Director of Programming
Minnesota Interactive Marketing Association


Susan is an insightful, creative and engaging speaker.  — 

Her presentation for our region, Top 10 Things Every Health Communicator Should Know about People, provided tips for design of websites, patient education resources, and presentations.  Her masterful grasp of behavioral psychology, excellent presentation design and interactive delivery make her the ideal presenter for conference keynotes and webinars.  Her book, Top 100 Things Every Designer Should Know about People, is a helpful guide for any professional interested to learn how to make design intuitive.

Michelle Eberle
Consumer Health Information Coordinator
National Network of Libraries of Medicine, New England Region


Susan is a delightful and engaging speaker and teacher

She employs storytelling techniques coupled with questions, developing very powerful, interactive keynotes. After her keynote a lot of attendees were asking about her books and further places to read her articles. She was one of the best speakers we’ve had so far. Highly recommended.”

Bruno Figueiredo
UXLX Conference, Lisbon Portugal


“We’ll invite her back again! —

Dr. Weinschenk came to our conference, Plain Talk 2012, and had thoughtfully tailored her presentation for our audience. Dr. Weinschenk’s presentation style together with her experience, intelligence and evidence based content made for an excellent session, and it was among the most highly rated in our post-conference survey.”

Penny Lane, Vice President
MAXIMUS Center for Health Literacy


“Dr. Weinschenk is an engaging and thought provoking speaker with original ideas —

The talk was literally standing room only at the Big Design Conference in Dallas. Attendees were energized after the talk, rating it extremely high. Most speakers will entertain you. Dr. Weinschenk will also teach you  with her content, relevant stories, and real world examples.”

Brian Sullivan, Usability Principal
Sabre Human Factors Center
Big (D)esign Conference Organizer, Dallas