Tag: anecdotes
-
100 Things You Should Know About People: #67 — Anecdotes Persuade More Than Data
Let’s say you have to make a presentation to several department heads at work about your latest conversations with your customers. You interviewed 25 customers and surveyed another 100, and have lots of important data to share. Your first thought might be to present a summary of the data in a numerical/statistical/data driven format, for…