Tag: anticipation
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The Next 100 Things You Need To Know About People: #104 — Shopping, Dopamine, & Anticipation
Let’s say that you’re the CEO of a large retail clothing brand. You have stores throughout the world, and you have a website. People buy shirts, pants, skirts, belts, and so on at your stores and at your site. If you want people to enjoy the shopping process with your brand, and to be excited…
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100 Things You Should Know About People: #76 — Anticipation Trumps The Actual Experience
You are planning a trip, 7 months away, with your sister to the Cayman Islands. The two of you talk on the phone at least once a week, discuss the snorkeling you plan to do, and talk about the restaurants that are close to the place you are staying. You look forward to the trip…
