Tag: attention
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Thumbs Up: Credo mobile email hits 5 Persuasion hot buttons
I get plenty of marketing emails, and this one that came the other day really stood out. Credo Mobile… it’s a cell phone service provider that also promises political change! They use 5 different persuasion techniques, all on one page:1. The word “Free” is very powerful and they use it several times2. Scarcity — “Offer…
