Heuristics: The Unsung Heroes Of How People Think

Logo for HumanTech podcastWe talk a lot about “cognitive biases” — the tendencies we have to think and act in ways that are not always logical, and not always accurate, but we forget that many of these brain shortcuts are very adaptive and very successful.

In this podcast episode we dive into the positive side — Heuristics. What they are, why we use them, and how they are so successful that we may even want to program them into machines.


Human Tech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

Behavioral Science vs. Behavioral Economics

Logo for HumanTech podcastWhat is behavioral science? How is it different from behavioral economics? And why are both so cool? Plus, Guthrie geeks out about Daniel Kahneman’s research.


HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

Learn About Brain and Behavioral Science

Optical Illusion pictureWe’ve launched our new course curriculum in Brain and Behavioral Science!

If you’re interested in learning more about why people are the way they are, why people do what they do, and how to work more effectively with people and communicate more clearly, then check out our new series of courses:

You can take one course, or you can take all of them, pass the Certificate exam,  and earn the Brain and Behavioral Science Certificate.

Check out the new courses, and let us know if you have any questions (info@theteamw.com)

Use Promo Code: BBSNew and receive 30% off any of the Brain and Behavioral Science courses from now through Feb. 21, 2017.

Let us know what you think!

HumanTech — Check out the new podcast

Logo for HumanTech podcastJust a quick announcement to let you know we’ve started a new weekly podcast called HumanTech.

I’m hosting this podcast with my (amazing) son, Guthrie. Here’s the description at iTunes:

HumanTech — A podcast at the intersection of humans, brain science, and technology. We explore how behavioral and brain science affects our technologies and how technologies affect our brains.

Check out our first episode on the Internet of Things, and I hope you will subscribe to the weekly podcast on iTunes and on Stitcher.