Tag: choices
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100 Things You Should Know About People: #31 — The Desire For Control And Choice Is Built In
I’ve just started reading Sheena Iyengar’s new book, The Art of Choosing. I’ve been a fan of Dr. Iyengar’s work for a while. She’s the author of the famous “jam study”, that I talked about in a previous blog. (I’ll do a book review of the new book in a future post). Early in the…
