Tag: cognitive dissonance
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100 Things You Should Know About People: #75 — The More Difficult Something Is To Attain, The More People Like It
You’ve heard about fraternities that have difficult initiation rituals to get in. The idea is that if an organization is hard to get into, then the people in it like it even more than if entry was not so difficult. More difficult = more like — The first research on this initiation effect was done…
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100 Things You Should Know About People: #46: The more uncertain you are, the more you dig in and defend your ideas
I’m one of these staunch Apple converts. For as long as there were PCs, I used to be a Windows/PC person. (Realize that I go all the way back to when PCs first came out. I used to sell a marvelous “portable” PC that ran on CPM operating system and had TWO (count ’em) TWO…
