Mental And Conceptual Models

Logo for HumanTech podcastI’ve been designing stuff for decades, and in my experience there is no more powerful design idea than that of mental models matching conceptual models.

In this podcast episode we talk about mental and conceptual models , what they are, and why they are important to design.

And if you want to read about them too, check out this blog post on the topic.


Human Tech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.