Tag: culture
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Episode 12: Individualist Societies vs. Collectivist Societies
Okay this one is a tough one. It’s kind of complicated, but it’s worth it, trust me. We mostly talk about how humans work biologically and in which ways that influences our decisions. That is somewhat the field of the behavioral science. But beyond biology that is consistent across all humans there are also cultural…
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100 Things You Should Know About People: #51 — You React To Colors Based On Your Culture
Many years ago I worked with a client who had created a color map of the different business regions for their business, showing the total revenue for the quarter for each region. Yellow was for the Eastern part of the US, green for the Central, etc. They had used red for the western states. The…
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100 Things You Should Know About People: #26 — Culture shapes our brains
My entire career I’ve been worried about the fact that most psychology research is conducted on 18-24 year old college students. What if the way 18-24 year old college students react, think, and behave is not the same as everyone else? We are drawing conclusions about PEOPLE in general, but only collecting data from a…