You want to buy that Kindle, but you are thinking maybe you should wait for a while. Maybe you should see if the price comes down after the holiday shopping season, or maybe you should make sure that you have enough cash to pay all of your credit card bills before you spend money on a new gadget for yourself. Do you wait or not?
Whether you are the type of person who can delay gratification or whether you aren’t, chances are high that you’ve been this way (a delayer or not a delayer) since you were a young child.
Here is one of my favorite psychology research videos. Watch these little kids decide whether to eat the one marshmallow that is put in front of them, or wait and thereby get 2 marshmallows: